Industry: U.S.-Based E-commerce
Role: Marketing Specialist (Full-Time, Remote)
Location: Argentina
Salary: $2,000/month
Estimated U.S. Cost: ~$5,800/month
Total Savings: ~66%
Time to Hire: 13 days
Background: Scaling a New Business with a Proven Team Structure
The founder of this U.S.-based e-commerce brand was no stranger to remote hiring. In previous businesses, South helped him build a full LATAM contractor team across marketing-related roles, which continues to perform successfully today.
When launching an e-commerce business, the client needed to quickly replicate that same operating model. Speed, reliability, and cultural fit mattered more than experimentation. Based on past results, hiring in LATAM was a clear decision: high-quality talent, strong marketing skill sets, and significantly lower costs than the U.S. market.
The goal was to bring in a Marketing Specialist who could support execution across channels while growing with the brand from the start.
The Challenge: Speed, Versatility, and Brand Sensitivity
This was not a narrow execution role. The client needed someone who could move fast, understand brand positioning, and support multiple marketing initiatives at once, all in a lean, early-stage environment.
The ideal candidate had to be:
- Hands-on and execution-focused
- Comfortable supporting both creative and analytical work
- Able to collaborate closely with founders and agencies
- Ready to scale with the business as it grows
Hiring locally in the U.S. would have been slow and costly, with no guarantee of better outcomes.
Core Responsibilities
- Support the planning and execution of digital marketing campaigns
- Manage and contribute to social media, content, and brand presence
- Conduct market and audience research to inform strategy
- Analyze campaign performance and support reporting
- Coordinate timelines, assets, and deliverables across initiatives
The Solution: Fast, Familiar, and Fully Managed
South handled the entire process end-to-end, including:
- LATAM talent sourcing
- Background and references checks
- English proficiency evaluation
- Candidate shortlisting and coordination
- Compliance, contracts, and payroll
Because the client was already familiar with South’s process, decision-making was fast and focused. Within 13 days, the role was filled with a candidate who checked both the technical and brand-fit boxes.
Meet the Talent: Yazmin from Argentina
Yazmin is a marketing professional with 5+ years of experience across digital marketing, brand strategy, and community management.
Her background includes:
- A Bachelor’s degree in Advertising with a strong creative and strategic foundation
- Experience working with global brands like Nestlé
- Deep involvement in social media strategy, audience analysis, and content creation
- Hands-on experience with social listening, consumer insights, and competitor analysis
- Strong SEO knowledge, including keyword research and content writing
- Proven ability to translate consumer insights into actionable marketing decisions
She has also worked closely with external agencies, supported campaigns end-to-end, and contributed to product launch strategy through data-driven insights. Today, she combines strategy with execution as a social media creator and designer, making her a strong fit for a growing, brand-driven e-commerce business.
Results: Senior Support at a Fraction of the Cost
Time to Hire: 13 days
Monthly Cost: $2,000 vs. ~$5,800 in the U.S.
Savings: ~66%
Impact:
- Fast onboarding with minimal ramp-up
- Strong execution support across marketing initiatives
- Better visibility into audience insights and performance
- A scalable marketing hire aligned with long-term growth
Yazmin is currently active in the role and supporting the brand as it continues to scale its marketing efforts.
Why Hire With South?
South helps U.S. companies build high-performing teams in LATAM across marketing, operations, and back-office roles. We manage sourcing, vetting, compliance, payroll, and ongoing support, so founders can scale faster without the cost and complexity of U.S. hiring.
👉 Looking to build your next marketing hire in LATAM? Let’s talk.
