Hey, Colin here 👋

Here's something most founders don't know: Google, Amazon, JPMorgan, and McKinsey all run major operations in Latin America.

Not for the reason you'd guess. They go for the talent.

Same time zones as the US. Excellent English. Engineers, accountants, marketers, and operators as good as anyone I've hired in the States.

So why doesn't every growing company build there?

Because doing it well is hard. Where do you find great people? How do you vet them? How do you pay them, keep them, and make them part of your team instead of contractors on the edge of it? Most companies try, make a bad hire or two, and give up.

That's where we come in.

I didn't start South as a business. I started it for myself.

I buy and operate software companies, and I needed a way to build great teams without breaking the bank.

So we built the machine ourselves: sourcing, vetting, onboarding, retention. It changed how I run my companies. Today almost everyone is in Latin America. Engineers, finance, customer success, operations.

Delegation has set us free.

Now South runs that machine for hundreds of companies. We find the top 1% of talent, handle vetting, payroll, and compliance, and stay with you after the hire so your people ramp fast and stay for years.

One hire or an entire team. Engineering, sales, finance, ops. If it can be done on a computer, we staff it.

And yes, the economics are excellent. But if that's all you're after, we're probably not your firm. South is built for companies that want a better team, not just a cheaper one.

Ready to meet your next favorite teammate?

I hope to see you on the other side.
‍
Colin