Industry: U.S.-Based Marketing Firm
Role: SEO Content Writer (Full-Time, Remote)
Location: Colombia
Salary: $2,500/month
Estimated U.S. Cost: ~$7,000/month
Total Savings: ~64%
Background: Scaling SEO Content Without Sacrificing Quality
A U.S.-based marketing firm partnered with South to strengthen its content production capabilities as client demand increased. The internal SEO Manager needed to delegate execution while maintaining high editorial standards, brand alignment, and search performance across multiple client campaigns.
The role required someone who could fully own SEO content creation, combining AI-assisted efficiency with human creativity and judgment, while collaborating closely with the existing SEO team.
Rather than adding more pressure to internal resources, the firm looked to South to find a senior-level SEO writer who could operate autonomously and deliver at scale.
The Challenge: Delegation Without Losing Control or Quality
The SEO Manager needed a reliable assistant who could:
- Take full ownership of SEO content production
- Collaborate on blogs, guides, case studies, and long-form assets
- Leverage AI tools for speed without compromising originality or accuracy
- Apply strong on-page SEO fundamentals consistently
- Adapt content across different brands, industries, and audiences
The challenge wasn’t just writing; it was finding someone who understood how to blend AI workflows with human storytelling, editorial rigor, and SEO strategy, while managing multiple client campaigns simultaneously.
Role Requirements & Responsibilities
The SEO Content Writer role focused on performance-driven content creation at scale. Key responsibilities included:
- Researching and drafting content using AI tools, followed by comprehensive human editing for quality, accuracy, and brand voice
- Incorporating primary and long-tail keywords while following on-page SEO best practices
- Collaborating with the SEO team to optimize content based on performance data
- Auditing and improving underperforming content assets
- Managing content workflows across Google Docs, WordPress, and CMS platforms
- Staying current on SEO trends, algorithm updates, and AI advancements
- Contributing to content ideation and topic planning using keyword research and trend analysis
The ideal candidate needed strong writing and editing skills, deep SEO knowledge, and confidence operating within AI-assisted workflows.
The Solution: Senior SEO Talent in 19 Days
South managed the hiring process end-to-end, including:
- LATAM talent sourcing
- Technical SEO and writing vetting
- AI workflow and content quality evaluation
- English proficiency assessment
- Candidate presentation and coordination
- Compliance, contracting, and payroll setup
Within 19 days, South placed a senior SEO Content Writer who was fully onboarded and actively working with the client.
Meet David
David from Colombia
The candidate brings 20+ years of experience in content strategy, SEO writing, and copywriting for global companies, consistently driving measurable business results through content.
Relevant experience highlights:
- Extensive background in SEO content strategy, blog writing, and long-form content for international clients
- Proven experience using AI tools to enhance ideation, drafting, and efficiency, always paired with rigorous human editing
- Leadership experience managing and collaborating with B2B marketing teams
- Track record of producing high-performing thought leadership content and gated assets
- Strong understanding of brand voice, audience targeting, and content performance metrics
- Long-standing experience working remotely with U.S. and global teams
- Excellent English communication skills
David’s ability to combine strategic thinking, SEO execution, and AI-assisted workflows made them an ideal fit for the role.
Results: Scalable Content, Senior Expertise, Significant Savings
- Time to Hire: 19 days
- Monthly Cost: $2,500 vs. ~$7,000 in the U.S.
- Savings: ~64%
- Impact: Increased content production capacity, faster turnaround times, and consistent SEO-quality output across multiple client campaigns
Why Hire With South?
South helps U.S. companies scale marketing, SEO, and content teams with senior LATAM talent, handling sourcing, vetting, compliance, payroll, and ongoing support, so teams can grow without sacrificing quality or speed.
👉 Looking to scale content production without U.S. hiring costs? Let’s talk.
