Location: Bolivia
What does the client’s business do?
Our client is a startup marketing agency specializing in PR and content for high-growth, innovation-driven companies.
They approached us needing a skilled Content Creator who could craft compelling narratives tailored to the startup ecosystem. We introduced a candidate whose background, writing style, and strategic thinking were an exceptional fit for our client’s fast-paced, high-impact environment.
What were the requirements?
This role involved working closely with internal teams to create engaging, brand-aligned content that supports marketing and thought leadership efforts.
Key requirements included:
- 4+ years of experience in graphic design, illustration, and storytelling
- Proficiency in Adobe Creative Suite and other industry-standard design tools
- A solid grasp of visual storytelling and maintaining brand consistency
- Strong collaboration skills and the ability to contribute effectively within a team
- A sharp eye for detail and a passion for creating impactful, high-quality design work
Preferred qualifications:
- Experience with motion graphics or video editing
- Familiarity with design systems and content marketing principles
With this set of criteria, Mariana quickly emerged as a standout candidate. Her background and portfolio demonstrated technical expertise and a deep understanding of how to translate complex ideas into visually engaging content, making her an excellent fit for the role and the client’s creative vision.
What were the responsibilities?
Key responsibilities included:
- Collaborating closely with cross-functional teams to ensure visual content aligns with strategic goals
- Designing a variety of assets, including graphics, infographics, illustrations, animations, and other multimedia visuals
- Creating optimized visuals for multiple platforms—websites, blogs, social media, emails, presentations, and more
- Developing and maintaining consistent visual identities that reflect and strengthen the brand
- Designing reusable templates and scalable design systems for efficient use across teams
- Editing and refining visuals to enhance digital performance and user engagement
- Contributing creative ideas during content planning sessions and team brainstorms
What was the candidate’s background?
Mariana is a Graphic Designer with over four years of experience creating strategic visual content for digital brands. She has worked across U.S. and Latin American markets, leading branding, web design, and marketing projects with a strong focus on consistency and impact.
In her most recent role at a U.S.-based SaaS company, she led a full rebrand and produced high-converting visuals for paid campaigns, web, and social media. She created everything from conceptual illustrations and email templates to animated infographics and landing pages.
Mariana is highly skilled in Adobe Creative Suite, Figma, and motion design, and brings added experience in social media management, editorial design, and commercial photography. Her versatility, precision, and collaborative mindset make her an ideal fit for fast-paced, creative teams.
How did they find this candidate?
The company used South! We help US businesses find, hire, and pay top Latin American talent.
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