With two master’s degrees in Digital Marketing and Communications and a bachelor's degree in Marketing, Gerson has a solid theoretical foundation that complements his practical experience.
This knowledge equips him with the necessary tools to design and execute effective strategies in a competitive environment.
What does the client’s business do?
Our client is a company that leverages artificial intelligence to streamline and enhance marketing processes for businesses. They provide tools and solutions that help marketers automate tasks, optimize campaigns, and analyze data more effectively.
Their offerings include AI-driven insights for content creation, social media management, and audience targeting to improve overall marketing efficiency and effectiveness.
What were the requirements?
The candidate should demonstrate key qualities and skills related to attitude, relevant experience, and technical expertise. The requirements for this position were as follows:
- Self-Sufficient and Proactive: Ability to take initiative and work independently.
- Content Creation Expertise: Proven experience in developing and producing engaging content.
- Editing Skills: Proficiency in refining AI-generated content to align with brand guidelines.
- SEO Knowledge: Understanding of SEO principles to enhance content visibility.
- English Proficiency (C1-C2): Excellent communication skills, while the accent is not a major concern.
What were the responsibilities?
- Content Development: Create and produce engaging content for multiple platforms.
- Content Editing: Review and refine AI-generated content to enhance its tone and voice while adhering to brand guidelines.
- Lead Magnet Creation: Design effective lead magnets to attract potential customers.
- Content Management: Maintain and update content calendars.
- SEO Optimization: Enhance content to improve search engine visibility.
- Social Media Management: Oversee posting and engagement on social media platforms.
- Podcast Oversight: Manage podcast production and coordinate with guests.
- Strategic Planning and Analytics: Develop content strategies and monitor performance metrics.
- Team Collaboration: Work closely with internal teams and external partners.
That's how we ended up finding Gerson. Our client was looking for a Latin American professional up to the job, and he proved to be the ideal candidate.
During the screening process, he stood out for being creative and having sharp common sense. Our client loved him from the very beginning, and he was ready to take on the challenge.
What was the candidate’s background?
Gerson is a professional with more than six years of experience in his role as a Digital Marketing Coordinator and Creative Copywriter at PriceSmart, a prominent membership warehouse club in Central America and the Caribbean. There, he crafted campaign concepts and advertising messages for multiple channels, honing his strong skills in content creation utilizing AI.
His involvement in brainstorming sessions and coordination with design departments has given him a comprehensive perspective that will be invaluable in the Marketing Generalist position, where collaboration and creativity are essential.
In this role, Gerson will apply his content creation and editing expertise, combined with AI technology, to produce high-quality content that aligns with our brand. His academic background will also contribute to his ability to deliver exceptional work.
With two master’s degrees in Digital Marketing and Communications and a bachelor's degree in Marketing, Gerson has a solid theoretical foundation that complements his practical experience. This knowledge equips him with the necessary tools to design and execute effective strategies in a competitive environment.
His English proficiency at the C1-C2 level enables him to communicate effectively with international teams. Gerson is well-prepared to take on the role of Marketing Generalist and make significant contributions to the team's success.
How did they find this top-tier candidate?
The company turned to South for assistance! We specialize in helping U.S. businesses discover, hire, and pay top talent from Latin America.
Schedule a call with us and save up to 70% on your monthly hiring costs. Whether you need marketing specialists, sales professionals, customer support representatives, virtual assistants, operations or project managers, creatives, developers, accountants, and more, we’re here to support your hiring needs!
