Frequently Asked Questions:
What does a PPC Manager do?
A PPC Manager runs paid search campaigns on Google Ads and Microsoft Ads, plus often paid social on Meta and LinkedIn. They handle keyword research, ad creative, bid strategy, landing page testing, conversion tracking, and weekly reporting. The job is half-numbers, half-creative, and entirely accountable to ROAS or CAC.
How much does it cost to hire a PPC Manager?
Hiring a PPC Manager in the U.S. is significantly more expensive than in Latin America, with an average U.S. salary of $6,000 per month compared with an average Latin American salary of $2,750 per month, creating potential savings of up to 54%. Working with South gives you access to a vetted pool of LatAm PPC Managers on contracts that handle compliance and payroll, with same-time-zone collaboration.
Can a U.S.-based company hire a remote PPC Manager from Latin America?
Yes. PPC is fully remote-friendly. Latin American PPC managers with prior agency experience have run six- and seven-figure budgets for U.S. clients. South contracts locally, handles compliance, and keeps them in your time zone for fast iteration on creative and bid changes.
What skills should I look for when hiring a PPC Manager?
Hands-on Google Ads expertise (Search, Performance Max, Shopping), comfort with conversion tracking via GA4, GTM, and offline conversion uploads, fluency in audience targeting and bid strategies, plus strong analytical skill in Excel or Looker Studio. Senior signal is being able to diagnose a campaign that is missing target without blaming the algorithm.
What tools and software should a PPC Manager know?
Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, Looker Studio, SEMrush, Ahrefs, plus Excel for budget pacing and Optmyzr or Adalysis for automation.
How is a PPC Manager different from related roles?
A PPC Manager focuses on paid search. A Paid Ads Manager covers all paid channels (search, social, programmatic). A Paid Media Buyer is similar but often more focused on programmatic and direct buys. SEO Specialists work organic. PPC is the paid keyword side.
How can South help me hire a PPC Manager?
South vets LatAm PPC managers by reviewing past account performance, running campaign teardowns on real ad accounts, and checking analytical skill on conversion data. You see a shortlist in seven to ten days, run your own interviews, and onboard in one to two weeks. Schedule a free call here to get started!
Interview Questions:
- Walk me through your account audit process. What do you check first?
- I give you a Google Ads account at 3.5x ROAS. Walk me through how you push it to 5x.
- Compare Performance Max and standard Search campaigns. When do you reach for each?
- How do you set up conversion tracking from scratch on a new e-commerce site?
- What is your bid strategy framework? When do you use Maximize Conversions vs. Target ROAS vs. Manual?
- Walk me through how you build a keyword list for a B2B SaaS product.
- How do you handle a sudden spike in CPCs? What do you investigate?
- Walk me through your weekly reporting. What does the client actually look at?
- Tell me about a campaign you killed. Why and what did you learn?
- How do you A/B test landing pages, and what do you do when the data is noisy?
Related Roles:
Related Skills:
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