Roles: Executive Assistant, Business Development & Deal Operations, Marketing Associate (Full-time, Remote)
Location: Latin America (Remote)
Total Savings: ~$10K+ per month vs. U.S.-based team
Background: Scaling a High-Growth AI Startup Without Slowing Down Execution
Our client is a startup building AI agents for a niche, high-complexity industry.
As they began scaling, the founder and leadership team needed to expand operational capacity quickly across business development, marketing, and internal operations.
Their goal was to hire strong execution talent while maintaining a significantly more efficient cost base.
The Challenge: Senior Talent, Speed, and Efficiency
The client needed to hire three mid-to-senior-level roles:
- Executive Assistant to support the founder and manage day-to-day operations
- Business Development & Deal Operations to drive pipeline and manage deal execution
- Marketing Associate to create high-quality marketing, decks, and customer-facing materials
In the U.S. market, these roles would typically represent:
- Executive Assistant: ~$3.6K/month in savings
- Business Development & Deal Ops: ~$2.3K/month in savings
- Marketing Associate: ~$4K/month in savings
Beyond cost, the key challenge was finding talent capable of operating autonomously in a fast-paced startup environment.
The Solution: A Fully Built Team in 21 Days
South managed the entire hiring process end-to-end across all three roles in parallel.
We handled:
- Targeted sourcing across LATAM
- Structured interviews and role-specific vetting
- Evaluation of communication, execution, and autonomy
- Full coordination with the founder and leadership team
Within just 21 days, all three candidates were successfully hired and actively working with the team.
Meet the Team
Executive Assistant (LATAM)
Highly organized EA supporting the founder directly across scheduling, communication, and operational coordination.
Manages calendars, follow-ups, internal tracking, and cross-functional workflows, becoming a core operational extension of the leadership team.
Business Development & Deal Operations (LATAM)
Mid-senior operator responsible for pipeline generation, deal tracking, and customer coordination.
Owns outbound execution, maintains deal flow in HubSpot, participates in customer calls, and ensures consistent progress across all opportunities.
Marketing Associate (LATAM)
Detail-oriented marketing professional supporting leadership with high-quality decks, messaging, and content.
Creates investor presentations, LinkedIn content, and customer-facing materials while ensuring consistency in branding and communication.
The Impact: Immediate Execution Capacity for a Scaling Startup
By building this team in under a month, the client was able to:
- Expand execution capacity without increasing U.S. overhead
- Improve speed across business development and marketing
- Free up founder bandwidth for strategic priorities
- Establish structured workflows across ops, sales, and marketing
Results
- Time to Hire: 21 days
- Team Size: 3 mid-senior hires
- Total Monthly Savings: ~$10K+ vs. U.S. equivalents
- Operational Impact: Faster execution, improved structure, and increased leadership bandwidth
Why South
With South, startups don’t just fill roles; they build high-performing execution teams in weeks.
We handle:
- Sourcing & vetting
- Hiring & onboarding
- Payroll & compliance
So founders can focus on building, not hiring.
👉 Looking to build your own high-performance team in LATAM? Let’s talk.
