Industry: SaaS / Revenue Operations
Roles: Salesforce Developer, Salesforce Solutions Engineer, Demand Generation Manager, Content & SEO Strategist
Location: Brazil, Peru, Dominican Republic
Hiring Model: Flat Monthly Rate
Background: Building a Specialized Team for Long-Term Growth
A fast-growing SaaS company specializing in sales enablement and revenue operations needed to expand its Salesforce and Marketing capabilities with highly specialized talent.
Rather than filling a single role, they wanted to build a cohesive team of experts capable of supporting product development, RevOps, demand generation, and content strategy.
They partnered with South to build that team quickly, while maintaining a high hiring bar and minimizing the workload for their internal leadership.
The Challenge
Finding experienced Salesforce professionals and strategic marketers is difficult, especially when looking for candidates with:
- Enterprise Salesforce experience
- Strong English communication
- Technical depth
- Startup mindset
- Ability to work remotely with U.S. teams
The client also wanted a recruiting partner capable of moving quickly while maintaining consistent candidate quality across multiple searches.
The Solution
South assigned a dedicated recruiter to the account and managed every step of the hiring process.
For every search, we handled:
- Role calibration
- Sourcing and screening
- Technical and behavioral interviews
- Candidate coordination
- Offer management
- Payroll and ongoing support
Our first batch of pre-vetted candidates was delivered within 5 business days of launching each search.
Most hiring needs were completed in 21 days or less.
Over the past several months, we've continued supporting the client as they expand their team, helping them build a long-term, high-performing organization in LATAM.
Meet the Team
Matheus — Salesforce Developer (Brazil)
Senior Salesforce Developer with extensive enterprise experience, including one of Brazil's largest Salesforce organizations.
Highlights:
- 9 Salesforce Certifications
- Platform Developer II
- Application Architect
- Built complex Salesforce-Jira integrations
- Designed enterprise Lightning Web Components
- Experience leading code reviews and large-scale Salesforce initiatives
- Strong background across Sales Cloud, Service Cloud, Experience Cloud, Apex and REST APIs
Renzo — Demand Generation Manager (Peru)
B2B SaaS marketing professional with more than 12 years of experience driving demand generation and pipeline growth.
Highlights:
- Built multi-channel demand generation engines from scratch
- Deep expertise in LinkedIn Sales Navigator, outbound email, and marketing automation
- Strong experience with Salesforce, HubSpot, and CRM optimization
- Comfortable operating as the first marketing hire inside growing SaaS companies
- Combines strategic thinking with hands-on execution
Julie — Content & SEO Strategist (Brazil)
SEO and Content specialist with extensive experience helping SaaS companies grow through organic acquisition.
Highlights:
- Created content generating more than 5,000 organic sessions and hundreds of qualified conversions
- Led multilingual SEO strategies across English, Portuguese, and Spanish
- Expertise in technical SEO, content optimization, and AI-assisted workflows
- Strong focus on measurable business impact and conversion optimization
Ansel — Salesforce Solutions Engineer (Dominican Republic)
Senior Salesforce professional with more than five years of experience and 15 Salesforce Certifications.
Highlights:
- Salesforce Application Architect
- AI Associate
- Sales Cloud Consultant
- Service Cloud Consultant
- Led HubSpot-to-Salesforce migrations
- Built scalable Salesforce architecture for growing organizations
- Trailblazer Community Leader
- Expert in automation, governance, reporting, and enterprise Salesforce implementations
The Impact
Throughout our partnership, South has consistently helped the client scale their technical organization while maintaining hiring quality and predictable timelines.
Today, they continue expanding their LATAM team with confidence, relying on South as an extension of their hiring function.
Results
- First vetted candidates delivered in 5 business days
- Most positions filled in 21 days or less
- 4 highly specialized hires across Salesforce, Marketing, and RevOps
- Dedicated recruiter managing every search
- Long-term partnership built on consistent hiring success
Why South
Building specialized teams shouldn't slow your company down.
South handles:
- Sourcing & vetting
- Interview coordination
- Hiring & onboarding
- Payroll & compliance
- Ongoing contractor support
So your team can stay focused on building great products while we build the team behind them.
👉Looking to build your own Salesforce, RevOps, or Marketing team in LATAM? Let's talk!
