Industry: Real Estate
Role: Social Media & Content Specialist (Full-time, Remote)
Location: Argentina
Monthly Salary: $1,700 USD all-in
U.S. Equivalent Salary: $3,100/month
Total Savings: 45% vs. U.S.-based hires ($3,100/month)
Background: Building an Investor Audience in Private Real Estate
Our client is a real estate investment firm that acquires income-producing properties, improves them, and returns capital to a base of private investors.
In this business, capital follows credibility. Investors decide whether to back a firm long before a specific opportunity is on the table, and that decision is shaped by what they see in between: how the firm explains its thinking, how it reports on what it owns, and how consistently it shows up. The client needed a Social Media & Content Specialist to own that presence, not produce it in bursts around each raise.
The Challenge: Finding a Content Specialist Who Can Write for Investors
The client needed more than someone who could schedule posts. Writing for accredited investors means handling real estate and finance vocabulary correctly, from cap rates and value-add business plans to distributions and hold periods, and knowing where the line sits between educational content and anything that reads as an offer.
The role covers owning the content calendar across social channels; writing and editing posts, newsletters and investor-facing updates; turning market research, property milestones and the team’s expertise into content worth following; producing simple graphics and short video; and tracking engagement and audience growth to see which topics actually bring investors closer.
The ideal candidate needed to work independently, hold a consistent publishing rhythm without being chased for it, and run drafts past the right people before anything about the portfolio went out.
Hiring a U.S.-based Social Media & Content Specialist with this experience would cost approximately $3,100/month, or $37,200 per year. The client wanted qualified talent without compromising writing quality or the ability to work independently.
The Solution: Top LATAM Talent
South sourced, vetted, and presented qualified candidates for this role. The position was filled in just 26 days, and the contractor was already working with the client within 6 days of being hired.
The Impact: A Consistent Investor-Facing Presence at a 45% Savings
- The position was successfully filled in just 26 days.
- The contractor was fully onboarded and working with the team within 6 days of being hired.
- The client gained a specialist who owns social media and content end to end, without day-to-day supervision.
- Publishing now runs on a steady calendar, instead of going quiet between raises and spiking around each offering.
- Market research, property milestones, and the team’s expertise become content, rather than staying in the heads of the people running the deals.
- Principals spend less time writing posts and reviewing drafts line by line, and more time on acquisitions and investor relationships.
- Engagement and audience data show which topics bring investors closer, so the calendar is built on what works rather than on guesswork.
- Based in LATAM, the contractor overlaps fully with U.S. business hours, so time-sensitive posts and approvals move the same day.
- The client secured qualified LATAM talent at 45% less than the estimated cost of a comparable U.S.-based hire.
- That adds up to $16,800 in annual savings: $20,400 per year versus an estimated $37,200 for a U.S.-based hire.
Why Hire With South?
Hiring talent is not the problem. Building great teams is.
Most hiring solutions stop at sourcing. South runs the whole system: we find people who are not on job boards, vet them down to the top 1%, and stay on after day one with a dedicated success manager who makes sure the hire sticks. We measure ourselves on retention, not placements. One monthly invoice covers payroll, benefits, and compliance.
For this client, that meant a content specialist sourced, vetted, and working with the team in under four weeks, at 45% less than a comparable U.S.-based hire.
Looking to hire marketing and content talent in LATAM while reducing costs? Let's talk!
