Industry: E-commerce
Role: Amazon PPC Manager (Full-time, Remote)
Location: Mexico
Monthly Salary: $4,550 USD all-in
U.S. Equivalent Salary: $7,000/month
Total Savings: 35% vs. U.S.-based hires
Background: Scaling Advertising for a Multi-Brand E-commerce Operator
Our client, an e-commerce operating partner for CPG brands, needed an Amazon PPC Manager to own paid advertising across the marketplaces where its clients sell, including Amazon, Walmart, Target+, Instacart, and Whole Foods.
The company runs client catalogs like operators rather than siloed media buyers, owning listings, content, advertising, inventory, and margin as a single P&L and reporting on profitable growth. That model requires managing advertising with a direct line of sight to margin, not just impressions and clicks.
The Challenge: Finding a PPC Manager Who Thinks Like an Operator
The client needed more than someone to launch campaigns. They needed a senior PPC manager who could take full ownership of paid advertising across a portfolio of brands, set strategy rather than wait for direction, and be accountable for profitability.
The role covers building and optimizing Sponsored Products, Sponsored Brands and Sponsored Display campaigns; keyword research, harvesting and negation; bid and budget management; ACoS and TACoS control against margin targets; new product launch strategy; competitor and Share of Voice monitoring; and weekly performance reporting with clear recommendations for the wider team.
This level of ownership called for senior experience: someone who had managed advertising across multiple brands and categories, could defend budget and bid decisions to stakeholders, diagnose whether a performance drop came from advertising or from listings, pricing or inventory, and set the advertising roadmap alongside the wider account strategy.
The ideal candidate needed to be comfortable owning advertising performance independently, without day-to-day supervision, while working closely with the catalog, content, and account teams whose work directly affects conversion and ad efficiency.
Hiring a U.S.-based Amazon PPC Manager with this experience would cost approximately $7,000/month, or $84,000 per year. The client wanted highly qualified talent without compromising expertise or the ability to operate independently.
The Solution: Top LATAM Talent
South sourced, vetted, and presented qualified candidates for this specialized role. The position was filled in just 30 days.
The Impact: Profitable Ad Growth at a 35% Savings
- The position was successfully filled in just 30 days.
- The contractor was fully onboarded and working with the team within 15 days of being hired.
- The client gained a senior PPC manager who owns advertising performance across multiple brands and marketplaces without day-to-day supervision.
- The new hire manages campaigns against margin targets, keeping ad spend tied to profitable growth rather than vanity metrics.
- Working from Mexico, the contractor overlaps fully with U.S. business hours, allowing same-day decisions on budgets and bids.
- The client secured specialized LATAM talent at 35% less than the estimated cost of a comparable U.S.-based hire.
- That adds up to $29,400 in annual savings: $54,600 per year versus an estimated $84,000 for a U.S.-based hire.
Why Hire With South?
By partnering with South, the client gained access to specialized e-commerce advertising talent in LATAM without compromising on experience, independence, or expertise.
South handled sourcing, vetting, and hiring, allowing the client to quickly add a highly qualified PPC manager while achieving significant cost savings.
👉 Looking to hire e-commerce and advertising talent in LATAM while reducing costs? Let's talk!
