“Working with South has honestly changed my entire business. I built my whole team with them. They are by far the best.”
Brian Blum
Founder, Nibble Studio
The Partner: Nibble Studio
Nibble Studio is a short-form content studio working with leading consumer brands to drive performance through viral creator campaigns.
The company helps brands activate on social platforms through campaigns that convert, directing traffic to TikTok Shop or in-store retail.
In the last year alone, Nibble’s campaigns have generated:
- Over 1 billion views
- More than $100 million in TikTok Shop revenue
Operating at this level requires speed, precision, and a scalable marketing infrastructure.
The Goal: Build a Performance-Driven Marketing Team at Scale
As campaign volume increased, Nibble Studio needed to expand its internal marketing execution capacity without slowing performance or inflating overhead.
The company required:
- A Media Buyer capable of driving paid performance
- Operational marketing support to manage campaign execution
- Scalable team structure aligned with long-term growth
Rather than hiring one assistant at a time, leadership wanted to build a structured marketing team capable of supporting high-volume creator campaigns.
Speed and execution quality were critical.
The South Solution: A Parallel Marketing Team Build
Nibble Studio partnered with South to execute a coordinated hiring initiative across marketing roles.
Within 25 days, South helped build a structured marketing team, including:
- A Senior Media Buyer
- 4 Marketing Assistants
South’s hiring framework ensured:
- Strong alignment with performance marketing needs
- Fast onboarding with minimal ramp-up time
- Consistent vetting standards across roles
- Cost optimization without compromising execution quality
Instead of functioning as a one-off placement provider, South supported the creation of an integrated marketing team designed to scale alongside campaign volume.
The Result: Scalable Performance Infrastructure
In less than a month, Nibble Studio successfully expanded its capacity for marketing operations.
The impact included:
- Fast onboarding with minimal ramp-up
- Strong execution support across multiple marketing initiatives
- Improved visibility into audience insights and performance
- A scalable marketing team aligned with long-term growth
Financially, the company achieved approximately 66% cost savings compared to equivalent U.S.-based hires.
More importantly, leadership was able to build an integrated team model rather than just fill isolated roles.
Today, South-supported talent forms a core part of Nibble Studio’s marketing infrastructure.
By partnering with South, Nibble Studio demonstrated that nearshore hiring can extend beyond cost savings, becoming a repeatable framework for building durable, high-performance teams that support sustained growth.
Schedule a free call with us and start building your own success story today!
