The Partner: Prolifiq
Prolifiq is an enterprise sales enablement and account planning platform built natively on Salesforce. Since 1999, the company has helped sales teams at Fortune 500 companies manage key accounts, deliver compelling content, and close deals faster, all without leaving Salesforce.
At its peak, Prolifiq had grown to nearly $3 million in annual recurring revenue with 20%+ year-over-year growth, 85% gross margins, and a team of around 30 people across the United States.
But in mid-2024, a combination of over-leveraged venture funding, bloated overhead, and a failed fundraising round pushed the company into bankruptcy. On July 31st, operations ceased. Every single employee was gone.
The software continued to run on customers' Salesforce instances, but the company behind it had effectively disappeared.
The Challenge: Rebuilding a Company From Zero
When new owners acquired Prolifiq's assets out of bankruptcy, they didn't inherit a functioning business. They inherited a list of passwords that didn't work, accounts that had been shut down, and a domain that had gone up for sale.
The challenge wasn't incremental hiring. It was existential. Fortune 500 customers needed immediate reassurance that the product they relied on would survive. That meant getting a real team operational, fast.
The priority roles were clear: Salesforce developers to maintain and improve the core product, and an account manager to stabilize customer relationships. Every week without these hires meant more risk of losing the enterprise clients that made the acquisition worthwhile.
Hiring in the US at the speed and cost structure a post-bankruptcy startup could afford was unrealistic. They needed world-class talent at a sustainable cost yesterday.
The South Solution: Three Critical Hires in 20 Days
South executed a rapid, high-stakes hiring process to deliver the foundational team Prolifiq needed to come back from the dead.
Within just 20 days, South placed three key hires:
Salesforce Development Team (2 hires) — Two experienced Salesforce developers to take ownership of the core product: maintaining existing functionality, fixing bugs, and building the feature roadmap that customers had been waiting on.
Account Management (1 hire) — A dedicated account manager to serve as the primary point of contact for Prolifiq's enterprise customer base, ensuring retention and rebuilding trust after months of uncertainty.
South's vetting process ensured that every candidate met enterprise-grade standards. These weren't transitional hires; they were the team that would carry Prolifiq forward.
The Results: Operational in Under a Month
In 25 days, Prolifiq went from a company with zero employees to having a functional core team driving product development and customer relationships.
Cost Structure That Makes the Turnaround Sustainable
That's $133,200 in annual savings, a 41% reduction in payroll costs, without compromising on talent quality.
For a company rebuilding out of bankruptcy and operating on lean margins, this cost structure isn't just helpful. It's what makes the entire turnaround possible.
Speed That Preserved Enterprise Relationships
The 25-day timeline was critical. Prolifiq's Fortune 500 clients were watching closely. Every week without a functioning team increased the risk of churn. South's ability to deliver a whole team in under a month gave Prolifiq the credibility to tell its customers: we're back, and we're here to stay.
A Foundation for Growth
With the core team in place, Prolifiq is now cash-flow positive, shipping product updates, and actively rebuilding customer trust. The company is following a "mullet model", US-based leadership for customer-facing roles, Latin American talent for development, operations, and growth functions.
What started as an emergency rebuild is now a scalable hiring strategy that will support Prolifiq's return to growth.
Prolifiq went from bankruptcy to operational in 20 days. Schedule a free call with South and see how we can build your team.
