Industry: STEM Education
Location: United States
Model: Staffing (fully managed by South)
Role & Salary
Sales & Outreach Coordinator: $2,000/month
Estimated U.S. Cost: ~$5,000/month
Estimated Savings: ~60%
Background: Supporting Growth Through Community Partnerships
A U.S.-based educational company specializing in hands-on STEM programs for children was looking to expand its reach across schools, libraries, camps, and community organizations.
The company had already experienced success working with remote talent through South and returned when a new hiring need emerged.
As demand for their programs continued to grow, the team needed a dedicated professional who could focus on outreach, relationship-building, and booking new opportunities while supporting ongoing growth initiatives.
The role required someone who could represent the company professionally, communicate effectively with educators and administrators, and consistently move opportunities through the pipeline.
Because the work could be performed remotely, the client explored Latin American talent to access:
- Strong sales and outreach professionals
- Excellent English communication skills
- Experience working with U.S.-based organizations
- Significant cost savings compared to U.S. hiring
The Challenge: Finding Someone Who Could Build Relationships at Scale
This was not a traditional sales role.
The client needed someone who could confidently engage schools, libraries, and community organizations while managing a high volume of outreach and follow-up. Success depended on building genuine relationships with decision-makers, staying organized across a large pipeline, and consistently turning conversations into booked programs.
Finding someone who combined strong sales skills with a relationship-first approach was critical, as this person would become a key representative of the company within the communities it serves.
Key Responsibilities & Characteristics
Responsibilities
- Conduct outbound outreach to schools, libraries, camps, and community organizations
- Build and nurture relationships with prospective partners
- Manage lead pipelines and follow-up activities
- Schedule meetings and coordinate bookings
- Maintain CRM accuracy and activity tracking
- Support marketing and community engagement initiatives
- Help drive enrollment and program growth
Ideal Profile
- Strong outbound sales and appointment-setting background
- Excellent verbal communication skills
- Persistent and highly organized
- Relationship-focused approach to selling
- Comfortable managing multiple opportunities simultaneously
- Experience working with U.S.-based clients and organizations
- Self-motivated and effective in a remote environment
Meet the Talent
A Candidate From Panama
South identified a candidate from Panama who quickly stood out as an exceptional fit for the role.
She brought a strong background in outbound sales, appointment setting, customer-facing communication, and relationship management. Her experience working with U.S.-based teams gave her a deep understanding of professional communication standards and remote collaboration.
Highlights:
- Strong outbound sales and appointment-setting experience
- Proven success with high-volume outreach and follow-up
- Experience building rapport and maintaining long-term relationships
- CRM and pipeline management expertise
- Leadership and operational experience
- Excellent communication skills and customer-facing presence
- Experience working remotely with U.S.-based organizations
The client immediately recognized the alignment between the candidate's background and the company's needs, describing her as a perfect match for the position.
The Solution: A High-Quality Hire in One Month
South managed the entire hiring process, including:
- Candidate sourcing
- Sales and communication screening
- Interview coordination
- Client support throughout the hiring process
- Compliance, contracts, and payroll management
Time to Hire
Sales & Outreach Coordinator: 1 month
The client was able to review a shortlist of qualified candidates and quickly identify the right fit.
The Impact: Consistent Outreach and Continued Growth
With the new hire in place, the company gained:
- Dedicated outreach capacity
- Stronger relationship-building with schools and community organizations
- Improved pipeline management and follow-up consistency
- More opportunities for program bookings
- Additional support for ongoing growth initiatives
The hire remains with the company full-time and has become an important contributor to the team.
Perhaps most importantly, the successful outcome reinforced the client's confidence in South. Having already worked with us, they returned when a new hiring need arose, demonstrating the value of a reliable staffing partnership.
Why Hire With South?
South helps growing companies build high-performing remote teams across Latin America by combining quality, speed, and significant cost efficiency.
We manage the entire process, from sourcing and vetting to hiring, compliance, payroll, and ongoing support, allowing companies to stay focused on growth while we handle the operational complexity.
👉 Ready to scale your team? Let's talk.
