Outsourcing SEO sounds simple until you start comparing your options. Some providers handle your entire search strategy, others focus on technical SEO or content, and some help you add dedicated specialists directly to your team.
The best choice depends on what you actually need. You might want a full-service SEO agency to manage everything from keyword research to link building. Or you may already have a solid strategy and simply need experienced people to execute it consistently.
That distinction matters. The best SEO outsourcing company isn’t necessarily the biggest agency. It’s the one whose model fits how your team wants to work.
In this guide, we’ll compare some of the best SEO outsourcing companies in 2026 based on their services, ideal use cases, and approach to search engine optimization. We’ll also look at typical SEO outsourcing costs, the difference between agencies and dedicated SEO talent, and the questions worth asking before signing a contract.
If you’d rather build SEO expertise in-house, South helps U.S. businesses hire pre-vetted professionals in Latin America, including SEO specialists, content marketers, and other remote marketing talent. That gives you another option beyond the traditional SEO outsourcing agency model.
Best SEO Outsourcing Companies at a Glance
SEO outsourcing can mean very different things depending on the provider. Some companies operate as traditional SEO agencies, while others specialize in areas like e-commerce SEO, technical optimization, or dedicated remote talent.
Here’s a quick comparison of the best SEO outsourcing companies in 2026 before we take a closer look at each one.
The biggest difference comes down to how much control you want to keep internally. A traditional SEO agency can take ownership of much of your strategy and execution. A nearshore staffing partner like South helps you hire an SEO specialist who joins your existing marketing team.
Neither model works for every company. The right choice depends on your internal expertise, workload, budget, and whether you want to outsource the function or build long-term SEO capability inside your organization.
What Does SEO Outsourcing Mean in 2026?
SEO outsourcing means bringing in external specialists to handle some or all of your search engine optimization work. Depending on your needs, that could mean hiring an agency to manage your entire organic strategy or adding an experienced SEO professional to your existing marketing team.
The scope can include:
- Keyword research and search intent analysis
- Technical SEO audits and implementation
- On-page optimization
- SEO content strategy and production
- Internal linking
- Link building and digital PR
- Local and e-commerce SEO
- Analytics, reporting, and conversion tracking
- AI search optimization, including GEO and AEO
That last area has become increasingly relevant. Search visibility now extends beyond traditional rankings as companies also pay attention to how their brands and content appear in AI-generated answers and conversational search experiences. The SEO industry still uses several names for this work, including generative engine optimization, answer engine optimization, and AI search optimization.
SEO outsourcing also doesn’t have to mean handing your entire strategy to an outside agency. A company with an established marketing strategy might outsource technical SEO, hire a content specialist for execution, or build a dedicated remote SEO team.
That flexibility is why it’s important to look beyond a provider’s list of services. The bigger question is how you want SEO work to fit into your company: fully outsourced, partially outsourced, or handled by dedicated specialists who work alongside your internal team.
8 Best SEO Outsourcing Companies in 2026
The companies below cover several different SEO outsourcing models, from full-service agencies to specialized firms and nearshore staffing. That makes it easier to compare providers based on how you want the work handled, instead of treating every SEO company as interchangeable.
1. South — Best for Dedicated Nearshore SEO Talent
South is a strong fit for companies that want to expand their SEO capacity without handing their entire organic search strategy to an external agency.
Instead, South helps U.S. companies hire full-time, pre-vetted SEO professionals from Latin America who work directly with their internal teams. Depending on your needs, you can hire an SEO specialist, technical SEO specialist, content SEO strategist, link-building specialist, or broader digital marketing professional.
The biggest advantage is ownership. Your SEO hire works inside your existing processes, joins meetings during U.S. business hours, collaborates with writers and developers, and builds familiarity with your brand over time. South also screens candidates for relevant experience, technical ability, English proficiency, communication, and remote-work fit.
Why South Stands Out
South combines access to Latin American talent with a hiring model designed for long-term remote teams. Companies receive a focused shortlist of candidates rather than a large pool of unfiltered resumes, while South handles sourcing, vetting, payments, compliance support, and ongoing hiring support.
South also offers:
- One consolidated monthly invoice
- Salary benchmarking by role and seniority
- No minimum commitments
- Free replacement support
- Strong U.S. time-zone overlap
- Full-time SEO talent hired around your specific requirements
Best for: Companies that already have an SEO or marketing strategy and want a dedicated professional to execute, optimize, and improve it over the long term.
Hiring model: Nearshore staffing and recruitment.
2. WebFX — Best for Full-Service SEO Outsourcing
WebFX is a full-service digital marketing agency that works well for companies that want one provider to manage a broad SEO program rather than assemble specialists separately.
Its SEO services cover areas such as technical SEO, on-page optimization, content, link building, local SEO, e-commerce SEO, and reporting. WebFX has also expanded into AI search optimization, including visibility across platforms such as ChatGPT, Perplexity, and AI-generated search experiences.
The agency combines human specialists with proprietary marketing technology and positions its SEO offering around revenue tracking rather than rankings alone. Its current SEO plans start at $3,000 per month, although pricing varies by scope and business needs.
Best for: Companies that want a full-service agency capable of handling SEO alongside other digital marketing channels.
Hiring model: Full-service digital marketing agency.
3. Victorious — Best for SEO-Focused Campaigns
Victorious is a specialized SEO agency for companies that want search to be a core growth channel rather than one service inside a broader marketing package.
Its services include technical SEO, keyword research, on-page optimization, SEO content, backlink building, site migrations, and multi-location SEO. Victorious also works on AEO and generative search visibility, helping brands appear across traditional search engines and newer AI-driven search experiences.
The agency takes a research- and data-driven approach, tying SEO initiatives to business goals such as qualified traffic, leads, conversions, and revenue. It also offers hands-on execution alongside strategic recommendations, which can be useful for companies that need more than an SEO audit or consulting engagement.
Best for: Companies looking for a specialized SEO partner with strong technical, content, and AI search capabilities.
Hiring model: Specialized SEO agency.
4. Straight North — Best for SMB and Mid-Market SEO
Straight North is a full-service SEO agency that works with B2B and B2C companies across local, national, e-commerce, and enterprise search campaigns.
Its SEO services include keyword research, technical audits, content creation and optimization, competitor analysis, link acquisition, and conversion tracking. The agency also offers GEO services for companies looking to improve visibility across AI-driven search experiences.
One of Straight North’s strengths is its focus on tying SEO activity to leads and revenue. Its proprietary reporting platform tracks organic traffic, form submissions, calls, and other conversion data so companies can evaluate performance beyond keyword rankings.
Pricing currently starts at $1,500 per month, with most clients investing around $4,000 to $8,000 per month depending on the size and complexity of the campaign.
Best for: Small and mid-market companies that want ongoing SEO execution with an emphasis on lead generation and measurable conversions.
Hiring model: Full-service SEO and digital marketing agency.
5. Ignite Visibility — Best for SEO Plus Broader Digital Marketing
Ignite Visibility is a full-service digital marketing agency for companies that want SEO integrated with other acquisition channels rather than managed in isolation.
Its SEO offering includes technical SEO, keyword research, content strategy, competitor analysis, local SEO, digital PR, analytics, and AI search optimization. The agency also provides paid media, social media, email marketing, conversion rate optimization, and web development, making it a stronger fit for companies looking for a broader digital marketing partner.
Ignite Visibility has also invested heavily in AI search visibility, with services focused on helping brands appear across Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and other generative search experiences.
Most engagements currently fall in the $2,000 to $10,000+ per month range and are custom-scoped based on the services involved.
Best for: Companies that want SEO coordinated with paid media, content, social, and other digital marketing channels.
Hiring model: Full-service digital marketing agency.
6. OuterBox — Best for E-Commerce SEO
OuterBox is a strong option for e-commerce companies that need SEO tied closely to product catalogs, site architecture, and online revenue.
Its e-commerce SEO services cover technical SEO, category and product page optimization, keyword research, internal linking, content, digital PR, link building, conversion rate optimization, and AI search optimization. OuterBox also works across platforms such as Shopify, Magento, WooCommerce, and BigCommerce.
What makes the agency particularly relevant for online retailers is its focus on the technical complexity that comes with large catalogs. That includes issues such as faceted navigation, duplicate URLs, canonicalization, discontinued products, crawlability, structured data, and template performance.
OuterBox also combines SEO with CRO, development, analytics, and paid media, which can be useful when organic visibility and website performance need to improve together.
Best for: E-commerce companies with complex websites, large product catalogs, or technical SEO challenges.
Hiring model: Specialized SEO and digital marketing agency.
7. Seer Interactive — Best for Data-Driven SEO Programs
Seer Interactive is a strong fit for companies that want SEO decisions backed by large-scale data, analytics, and experimentation.
Its SEO services include technical SEO, keyword research, content strategy, competitor analysis, local SEO, off-site optimization, and website migration support. Seer also works across paid media, analytics, CRO, and creative, which can be useful for companies trying to connect organic search performance with broader marketing outcomes.
The agency has also invested heavily in generative engine optimization. Its GEO work focuses on tracking AI share of voice, citation frequency, branded search growth, AI referral traffic, and conversions across platforms such as ChatGPT, Gemini, Perplexity, and Google AI experiences.
Best for: Mid-market and larger companies that want an analytics-heavy SEO partner with strong capabilities across traditional search and AI search visibility.
Hiring model: Digital marketing consultancy and agency.
8. SmartSites — Best for Small and Midsize Businesses
SmartSites is a full-service digital marketing agency that can be a good fit for smaller companies that want SEO support alongside other services such as PPC, web design, email marketing, and social media.
Its SEO work covers keyword research, competitor analysis, site architecture, on-page SEO, technical reviews, analytics, and ongoing optimization. SmartSites also uses tools such as Ahrefs, Screaming Frog, Moz, and Majestic as part of its SEO analysis process.
The agency has also started incorporating generative engine optimization into its approach, with a focus on making content easier for both traditional search engines and AI-powered search systems to understand and reference.
Because SmartSites also offers paid media and website services, companies can consolidate several digital marketing functions under one provider instead of coordinating multiple agencies.
Best for: Small and midsize businesses that want SEO combined with broader digital marketing support.
Hiring model: Full-service digital marketing agency.
How Much Does It Cost to Outsource SEO?
SEO outsourcing costs vary widely because the scope can range from a one-time technical audit to a full-service campaign covering content, links, technical SEO, and reporting.
In 2026, U.S.-based SEO agencies commonly charge around $2,000 to $10,000+ per month, while larger or more competitive campaigns can exceed $15,000 per month. Hourly rates for SEO agencies and senior consultants often fall around $100 to $250 per hour.
Here’s how the main SEO outsourcing pricing models compare:
Clutch reports that SEO agencies generally charge $100 to $149 per hour, while monthly agency fees can range from roughly $2,000 to $20,000 depending on expertise, location, competition, and scope.
Technical SEO can become considerably more expensive for complex sites. Comprehensive technical audits can run from approximately $4,000 to $25,000+, especially for large e-commerce sites, JavaScript-heavy platforms, international websites, or major migrations.
What Actually Drives SEO Outsourcing Costs?
The biggest pricing factors are usually:
- Scope: A technical audit costs differently from ongoing content, link building, and SEO management.
- Competition: Ranking in a competitive SaaS, finance, or e-commerce market usually requires more resources.
- Website size: A 50-page service website has different technical needs from a store with 50,000 product URLs.
- Content volume: Producing four optimized articles per month requires a different budget from running a large-scale content program.
- Provider location: SEO rates vary significantly by country and region.
- Expertise: Senior technical SEO specialists and experienced strategists generally command higher rates.
- Additional services: Digital PR, CRO, analytics, AI search optimization, and development support can increase the total investment.
There’s also an important difference between paying for SEO as a service and hiring someone to perform SEO full-time.
An agency retainer gives you access to a team and established processes. A dedicated SEO specialist gives you someone who works directly inside your company, builds institutional knowledge, and can collaborate continuously with your content, product, and development teams.
For companies with an established marketing strategy and a consistent SEO workload, hiring dedicated remote marketing talent can make more sense than paying an agency retainer indefinitely.
The right comparison, then, isn’t simply “Which option is cheapest?” It’s which model gives you the expertise, execution capacity, and level of involvement your SEO program actually needs.
SEO Agency vs. Dedicated SEO Specialist
One of the biggest decisions in SEO outsourcing is whether you want to hand the function to an agency or add an SEO professional directly to your team.
Both models can work well, but they solve different problems.
When an SEO Agency Makes More Sense
An agency can be a strong choice when you need multiple capabilities immediately.
Instead of hiring separate specialists for technical SEO, content strategy, digital PR, analytics, and link building, you can access those skills through one provider. That can be especially useful for companies launching a new SEO program or dealing with a complex project such as a website migration.
Agencies also bring established processes, tools, reporting frameworks, and experience across multiple clients.
The tradeoff is that your company usually has less control over who does the day-to-day work, and the specialists assigned to your account may also support other clients.
When a Dedicated SEO Specialist Makes More Sense
A dedicated hire works better when SEO is an ongoing part of your growth strategy rather than a defined campaign.
Because that person works directly with your company, they can collaborate continuously with writers, designers, developers, product managers, and marketing leadership. Over time, they also build deeper knowledge of your customers, competitors, internal processes, and historical SEO decisions.
That model can be especially useful if you already know what needs to be done but lack the bandwidth to execute it consistently.
Companies can also build this capacity remotely. With nearshore staffing, for example, U.S. companies can hire experienced SEO and marketing professionals in Latin America who work similar business hours and operate as part of the internal team.
The choice comes down to ownership. If you want to hand SEO to an external partner, an agency may be the better fit. If you want to build SEO expertise inside your company, a dedicated specialist usually gives you more day-to-day control and continuity.
How to Choose an SEO Outsourcing Company
The best SEO outsourcing partner should match your goals, internal resources, and preferred way of working. A provider can have an impressive client list and still be the wrong fit if its model doesn’t align with what your team actually needs.
Here are the main factors to evaluate before making a decision.
1. Decide What You Actually Need to Outsource
Start with the work itself.
Do you need help with technical SEO, content, backlinks, local search, e-commerce SEO, analytics, or the entire organic strategy?
A clear scope makes it easier to compare providers and prevents you from paying for services you don’t need. It also helps determine whether an agency, consultant, freelancer, or dedicated SEO hire makes the most sense.
2. Look for Relevant SEO Experience
General SEO experience matters, but relevant experience matters more.
An agency that performs well for local service businesses may not be the best choice for a large e-commerce site with thousands of product pages. Likewise, a SaaS company may need someone with experience in long sales cycles, competitive content, product-led growth, and technical SEO.
Ask for examples from companies with similar:
- Business models
- Website sizes
- Industries
- Target markets
- SEO challenges
- Growth goals
3. Ask Who Will Actually Do the Work
The people you meet during the sales process aren’t always the people running your campaign.
Ask who will handle strategy, technical SEO, content, link building, reporting, and implementation. You should also understand how senior those specialists are and how many other accounts they manage.
Knowing who does the day-to-day work gives you a much clearer picture of what you’re actually paying for.
4. Review How They Measure SEO Performance
Rankings and organic traffic are useful, but they don’t tell the whole story.
A strong SEO partner should connect search performance to metrics such as:
- Qualified organic traffic
- Leads
- Demo requests
- Sales
- Revenue
- Conversion rates
- Pipeline contribution
- Branded and non-branded search growth
The right KPIs depend on your business, but reporting should help you understand whether SEO is contributing to meaningful outcomes.
5. Check Technical and Content Capabilities
SEO increasingly requires close coordination between content, development, analytics, and marketing.
Before choosing a provider, find out whether they can identify technical problems and whether they can actually help resolve them. The same applies to content: some agencies provide strategy only, while others handle briefs, writing, optimization, and publishing.
Make sure the scope matches the level of execution your internal team can support.
6. Ask About AI Search Visibility
Traditional search rankings still matter, but SEO teams are also paying more attention to visibility in AI-generated answers and conversational search tools.
Ask how the provider approaches AI search optimization, answer engine optimization, and generative engine optimization. You don’t need a separate strategy for every platform, but the provider should understand how structured content, authority, citations, entity signals, and brand visibility affect search beyond standard blue links.
7. Understand Pricing and Contract Terms
Compare more than the monthly fee.
Look at what’s included, whether there are setup fees, how long the contract lasts, what happens if priorities change, and whether you can scale services up or down.
A lower monthly price can become expensive if important work sits outside the scope.
8. Look for Transparency
SEO takes time, and the work isn’t always visible from the outside. That makes communication especially important.
A good outsourcing partner should be able to explain:
- What they’re working on
- Why they’re prioritizing it
- What changed
- What results they’re seeing
- What comes next
You shouldn’t need to guess what your SEO budget is paying for.
The strongest provider is the one that gives your team the right mix of expertise, execution, communication, and control—not simply the longest list of services.
Questions to Ask Before Outsourcing SEO
A polished proposal can make almost any SEO provider look convincing. A better way to evaluate them is to ask questions that reveal how they'll actually do the work.
Here are some of the most useful questions to bring into an initial call:
Who Will Work on Our Account?
Ask who will handle strategy, execution, reporting, and communication. You should know whether you’ll work with senior SEO specialists, junior team members, contractors, or a mix.
What Will You Prioritize in the First 90 Days?
A good provider should be able to explain how they would approach your website without promising instant rankings.
The answer may include technical audits, keyword research, content gaps, internal linking, analytics cleanup, or quick wins depending on your current SEO maturity.
Which SEO Tasks Are Included in the Scope?
Clarify exactly what the monthly engagement covers.
Does the provider handle content creation? Technical implementation? Link building? Digital PR? Reporting? Developer coordination?
The clearer the scope is upfront, the easier it is to compare proposals accurately.
How Do You Measure SEO ROI?
Ask how the provider connects SEO activity to business outcomes.
Depending on your company, that could include qualified traffic, leads, pipeline, demos, purchases, revenue, or customer acquisition costs rather than rankings alone.
Who Implements Technical SEO Recommendations?
Some SEO agencies identify issues but expect your internal developers to fix them. Others provide implementation support.
Find out where that responsibility sits before signing a contract, especially if your internal development resources are limited.
How Do You Approach Link Building?
Ask where links come from and how opportunities are evaluated.
A credible provider should be able to explain its approach to outreach, digital PR, relevance, authority, and quality without relying on vague promises about a certain number of backlinks every month.
How Are You Adapting SEO for AI Search?
Ask how the provider is approaching AI search visibility, GEO, AEO, structured content, brand authority, and citations.
You don’t need to hire someone simply because they use the latest terminology, but they should understand how search behavior is changing.
How Often Will We Communicate?
Find out how frequently you’ll receive reports, strategy updates, and direct access to the people doing the work.
Regular communication matters most when SEO priorities need to change quickly.
Can We Scale the Engagement Over Time?
Your SEO needs may grow as the business does.
Ask whether you can add content production, technical support, new markets, additional specialists, or broader digital marketing services without rebuilding the relationship from scratch.
The answers to these questions should leave you with a clear picture of who is responsible for what, how success will be measured, and what working together will actually look like.
Common SEO Outsourcing Mistakes to Avoid
SEO outsourcing can save time and give you access to expertise your team doesn’t have internally, but the model only works when the scope, expectations, and responsibilities are clear from the beginning.
These are some of the most common mistakes companies make.
Choosing a Provider Based on Price Alone
SEO pricing varies a lot, and the cheapest option can look attractive when you’re comparing several proposals.
What matters more is what you’re actually getting for that price. A lower retainer may exclude content production, technical implementation, link building, or strategy, which means your internal team still has to fill those gaps.
Compare the scope, level of expertise, and expected involvement alongside the monthly cost.
Outsourcing SEO Without Clear Goals
“Grow organic traffic” is too broad to guide a serious SEO program.
Define what you want SEO to contribute to the business. That could mean more qualified leads, product signups, e-commerce revenue, demo requests, or visibility for high-intent keywords.
Clear goals make it easier to prioritize work and evaluate whether the partnership is producing meaningful results.
Measuring Success Only by Rankings
Keyword positions matter, but they’re only one signal.
A campaign can improve rankings while attracting traffic that never converts. Track organic conversions, qualified leads, revenue, engagement, and pipeline contribution alongside visibility metrics.
This keeps the SEO strategy connected to business outcomes.
Treating Content Volume as the Strategy
Publishing more pages doesn’t automatically create more organic growth.
Strong SEO content needs to match search intent, cover the topic thoroughly, demonstrate expertise, and support the broader structure of the website. That matters even more as search engines and AI platforms become better at filtering repetitive or low-value content.
A smaller number of useful pages can outperform a large content calendar built around volume alone.
Ignoring Technical SEO
Content can only do so much if search engines struggle to crawl, render, or understand your website.
Problems with indexation, internal linking, duplicate pages, JavaScript rendering, site architecture, structured data, or page speed can limit performance across the entire site.
Make sure someone clearly owns technical SEO, whether that’s the outsourcing provider, your internal development team, or both.
Buying Links Without Understanding the Strategy
Backlinks can support organic visibility, but quality, relevance, and context matter more than a monthly link quota.
Ask how your provider earns links, how sites are evaluated, and whether link acquisition supports your broader content and authority strategy.
A provider should be able to explain where links come from and why they’re valuable.
Outsourcing Too Much—or Too Little
Sometimes the problem isn’t the provider. It’s the outsourcing model.
A company with no internal SEO expertise may struggle if it hires one specialist and expects that person to handle strategy, technical work, content, analytics, and digital PR alone. On the other hand, a company with experienced marketing leadership may not need a full-service agency managing every part of the program.
Match the model to the gap you actually need to fill.
If you need broad expertise and strategic ownership, an agency may make sense. If you already have direction and need consistent execution, a dedicated SEO hire may be the better fit.
Build Your SEO Team With South
Outsourcing SEO doesn’t have to mean handing your entire organic strategy to an agency.
If your company already knows where it wants to go but needs more execution capacity, South can help you hire pre-vetted SEO professionals in Latin America who work directly with your team.
You can hire talent for keyword research, technical SEO, content optimization, link building, analytics, and broader digital marketing roles while keeping your strategy, priorities, and processes in-house.
South helps you access experienced LATAM professionals with strong English skills, U.S. time-zone overlap, and relevant remote-work experience. You also get salary benchmarking, a focused shortlist of candidates, one monthly invoice, and free replacement support.
Instead of adding another agency relationship, build the SEO capability directly into your team.
Find SEO talent in Latin America with South.
Frequently Asked Questions (FAQs)
Is Outsourcing SEO Worth It?
SEO outsourcing can be worth it when your internal team lacks the time, expertise, or resources to handle search consistently.
It can give you faster access to technical SEO expertise, content strategy, keyword research, link building, analytics, and AI search optimization without having to build every capability internally.
The key is choosing the right model. Companies that need strategic ownership may benefit from an agency, while teams with an established strategy may get more value from a dedicated SEO specialist.
How Much Does It Cost to Outsource SEO?
SEO outsourcing can range from a few thousand dollars per month to $10,000 or more depending on the provider, scope, website size, and level of competition.
Full-service agency retainers typically cost more because they may include several specialists, tools, content, reporting, and campaign management. Hiring a dedicated remote SEO professional uses a different cost structure because you're paying for a full-time team member rather than a package of agency deliverables.
Is It Better to Outsource SEO or Hire In-House?
It depends on how much SEO work you have and how much control you want.
An outsourced agency can give you immediate access to several specialties. An in-house or dedicated remote SEO specialist usually provides closer collaboration, deeper brand knowledge, and more control over day-to-day priorities.
Some companies also use a hybrid approach, keeping strategy internally while outsourcing specialized tasks such as technical audits, digital PR, or content production.
What SEO Tasks Can You Outsource?
Almost every part of SEO can be outsourced, including:
- Keyword research
- Technical SEO
- On-page optimization
- SEO content writing
- Content strategy
- Link building and digital PR
- Local SEO
- E-commerce SEO
- Analytics and reporting
- Website migrations
- AI search optimization
You can outsource the entire function or only the areas where your internal team needs additional expertise or capacity.
How Long Does Outsourced SEO Take to Work?
SEO generally takes several months to produce meaningful results, although the timeline depends on your website's authority, competition, technical health, content quality, and starting position.
Some improvements, such as fixing indexation problems or optimizing pages already ranking near the top of search results, can produce results faster. New websites and highly competitive markets usually require more time.
A credible SEO provider should set realistic expectations rather than promise guaranteed rankings within a specific number of weeks.
Can You Outsource SEO to Latin America?
Yes. Latin America has a growing pool of SEO, content, analytics, and digital marketing professionals who can work remotely with U.S. companies.
Hiring Latin American talent can be particularly useful when you want a dedicated specialist rather than a traditional agency relationship. Professionals across the region can offer strong English proficiency, substantial overlap with U.S. working hours, and experience using the same SEO platforms and marketing tools as U.S.-based teams.
This model allows companies to build long-term SEO capability inside their team while accessing a broader talent market.
