South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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An SEO Specialist owns a site's organic search performance: keyword research, on-page optimization, technical audits, internal linking, content briefs, and link building. They live in Google Search Console, Ahrefs or Semrush, Screaming Frog, and a CMS. The job mixes analysis (find the gaps), strategy (decide what to build), and execution (ship the changes). Good SEO compounds; great SEO compounds faster than anyone else's.
The average U.S. SEO Specialist earns $6,200 per month compared with an average Latin American salary of $2,000 per month, creating potential savings of up to 68%. LatAm has a strong SEO bench, many trained on agency teams that ran content programs for U.S. clients across e-commerce, SaaS, and lead-gen verticals.
Yes. South contracts locally, handles payroll and compliance, and bills monthly. Your SEO joins Google Search Console, Ahrefs, GA4, your CMS, and Slack on day one. Time-zone overlap means content briefs, technical fixes, and weekly performance reviews happen in real time without async delay.
Three core areas: technical (crawl, index, schema, Core Web Vitals), content (briefs, intent matching, internal linking), and analysis (GSC, GA4, Ahrefs). Push them to walk through a site they took from low traffic to meaningful organic, with the specific tactics they used. Avoid generalists who can only quote best practices; hire operators who have actually moved a metric.
Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and one CMS (WordPress, Webflow, Shopify, or HubSpot CMS). Add Surfer or Clearscope for content optimization, Looker Studio for reporting, and basic SQL or BigQuery for log analysis. JavaScript SEO awareness (rendering, hydration, indexing) is a plus for modern frameworks.
SEO Specialists optimize for search engines: keywords, technical health, on-page structure, links. Content Marketers think about story, audience, and brand voice. The Venn diagram overlaps in keyword-driven blog content, but a pure SEO won't write conversion copy and a pure Content Marketer will not audit your hreflang. Hire both if you can. If you have to pick one, hire SEO when traffic is the bottleneck, Content when conversion is.
South screens LatAm SEO talent on real audits and case studies, not just resumes. You see a shortlist within a week, run interviews with technical task review, and onboard in two weeks. South handles contracting, payments, and replacement. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
