Industry: Digital Marketing Agency (U.S.)
Locations: United States & Latin America
Model: Staffing (fully managed by South)
Roles & Salaries
- WordPress Developer: $1,600/month
- Graphic Designer: $1,300/month
Estimated U.S. Cost: ~$11,700/month combined
Total Savings: ~72%
Background: A Growing Agency Needing More Execution Capacity
A small U.S. digital agency supporting hyper-local, family-owned businesses was entering a new stage of continuous growth.
With a lean team and an EOS-driven operating model focused on transparency, accountability, and “painful honesty,” the leadership team needed to stay focused on strategy and client growth, not execution bottlenecks.
As demand increased, they required two key hires to support delivery capacity:
- A WordPress Developer to build and maintain client websites
- A Graphic Designer to support branded creative output across multiple local business accounts
Their goal was clear: scale output without increasing internal operational load.
The Challenge: High Output Needs, Lean Budget Structure
The agency had already worked with freelancers, but needed something more structured, reliable, and integrated into the team.
Key constraints included:
- Limited internal bandwidth to manage execution
- Budget-conscious structure typical of small agencies
- Need for reliable, full-time contributors (not fragmented freelance support)
- Desire to maintain quality while scaling output
Hiring in the U.S. for both roles (~$11,700/month combined) was not aligned with their operating model.
They turned to LATAM to access:
- Strong technical and creative talent
- Remote-first compatibility
- Significant cost efficiency without compromising quality
Key Responsibilities & Characteristics
WordPress Developer
- Build and maintain WordPress websites using Divi
- Collaborate with designers and marketing team
- Ensure performance, SEO, and usability
- Strong experience with Divi, HTML/CSS (PHP a plus)
- Proactive, collaborative, and able to manage multiple projects
Graphic Designer
- Create branded visuals using Canva and Figma
- Support multi-client design needs across campaigns
- Adapt visuals to different brands and markets
- Strong Canva/Figma skills and design fundamentals
- Reliable, fast, and detail-oriented
Meet the Talent
WordPress Developer from Argentina
Front-End Developer with 4+ years of experience who has previously worked at a U.S.-based company, building high-conversion websites focused on UX and performance.
Highlights:
- Strong experience in WordPress development (Divi, Elementor)
- Solid HTML, CSS, and working knowledge of JavaScript and PHP
- Background in both agency and freelance environments
- Experience building conversion-focused, client-facing websites
- Currently working in a fast-paced U.S. startup environment
He has been successfully working with the team for 6 months, contributing to production-ready client delivery.
Graphic Designer from Mexico
Creative and detail-oriented designer with 5+ years of experience across editorial design, branding, and digital media.
Highlights:
- Strong Canva and Figma expertise
- Experience across branding, digital campaigns, and content design
- Highly adaptable to different client personalities and markets
- Reliable, fast, and structured workflow
She has been successfully working with the team for over a year and is now fully integrated into the workflow.
The Solution: Two Strategic Hires in Under 22 Days
South ran both searches in parallel, handling:
- Sourcing & vetting
- Technical and creative screening
- Client coordination & interviews
- Compliance, contracts, and payroll setup
Time to hire:
- Graphic Designer: 22 days
- WordPress Developer: 7 days
The Impact: Scalable Execution Without Increasing Internal Load
Both hires quickly became embedded in the agency’s workflows, enabling the team to:
- Increase production capacity without adding internal complexity
- Improve turnaround time for client deliverables
- Maintain consistent brand quality across accounts
- Free up leadership to focus on growth and strategy
Why Hire with South?
South helps fast-growing teams build reliable, high-performing remote talent in Latin America, combining quality, speed, and significant cost efficiency.
We manage the entire process: sourcing, vetting, hiring, compliance, and payroll, so teams can stay focused on growth, not execution overhead.
