One CEO, Multiple Companies: Building a Fully Managed LATAM Team Across Creative & Personal Operations

One team, powered by South, behind it all. $41K/month in the U.S. vs. $14K/month with LATAM. Same roles. Same quality. Better execution.

Table of Contents

Industry: Creative & Entertainment

Roles: +9 hires across Virtual Assistance, Graphic Design & Video Editing (full-time & part-time)

Location: United States

Monthly Savings: $27,000+ per month (~65%) vs. U.S.-based team

Hiring Model: Staffing | Time to Hire: ~21 days per role

Background: One Operator, Multiple Businesses

Our client is a U.S.-based CEO who runs multiple ventures, including a high-end music studio, a creative education program, and a boutique music-and-culture festival.

As his ecosystem grew, so did the complexity; creative production, operations across companies, and personal logistics all demanded time and structure.

What started as curiosity about offshore hiring quickly turned into a long-term partnership; today, he relies on South as an extension of his operations.

The Challenge

He needed more than just talent:

  • A reliable creative team across multiple companies
  • Fast execution without sacrificing quality
  • Personal support for day-to-day and family operations
  • The ability to scale quickly, without operational overhead

Hiring locally meant high costs, slow processes, and constant management.

The Solution: A Fully Managed LATAM Team

South partnered with the client to build a fully integrated team spanning personal and business functions, hiring on demand as new needs emerged; each role was filled in an average of 21 days, allowing the client to scale quickly and efficiently.

Personal Support

Anais & Eliana, Virtual Assistants, part-time

  • They manage scheduling, travel coordination, inbox management, and family-related logistics, becoming a key extension of the client’s daily life.
  • LATAM cost, $1,000/month each; U.S. equivalent, ~$2,800/month each

Creative Leadership

Francisco, Head of Design, part-time

  • Leads the visual direction across all companies, ensuring brand consistency and elevating creative output across every touchpoint.
  • LATAM cost, $1,300/month; U.S. equivalent, ~$4,000/month

Design Team, Full-time

Alejandra, Carolina & Carlos, Graphic Designers

  • Responsible for branding, marketing assets, social media content, and visual identity across multiple ventures, operating as a fully embedded design team.
  • LATAM cost, $2,000/month each; U.S. equivalent, ~$6,000/month each

Video Production Team, Full-time

Marcela & Adrián, Video Editors

  • Handle high-quality video production, editing, and content creation, supporting marketing, storytelling, and digital presence across brands.
  • LATAM cost, $2,500 per month each; U.S. equivalent, ~$7,000 per month each

The Impact

Instead of juggling freelancers and internal chaos, the client now has:

  • A full creative department, fully operational
  • Consistent branding across all companies
  • Faster execution and higher-quality output
  • Personal bandwidth back to focus on growth

No hiring, no payroll, no admin work.
He just tells us what he needs; we handle the rest.

Results

  • +9 hires across functions
  • ~21 days to fill each role
  • $27K+ in monthly savings (~65%)
  • Zero churn, long-term team stability

Why South

South provided a fully managed solution, handling:

  • Sourcing & vetting
  • Hiring & onboarding
  • Payroll & compliance
  • Ongoing support

The result?

The client simply tells us what they need, and we take care of the rest.

👉 Looking to build your own team with top LATAM talent? Let’s talk.

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