Pass Galleries partnered with South to expand its customer experience, marketing, finance, and operations teams in Latin America, building a structured, cross-functional workforce in just 30 days while maintaining rigorous hiring standards and long-term cost efficiency.
Industry
Technology
Country
USA
Company Type
Vertical Software
“South knocked it out of the park for us. Their thorough hiring funnel delivered exactly the quality I was looking for. Over half our team is in Latin America now.”
Trevor Houghton
CEO, Pass Galleries
The Partner: Pass Galleries
Pass Galleries is a leading online platform that empowers photographers to turn their passion into profit. The company combines the functionality of an online gallery and a print store, offering photographers powerful, turnkey systems designed to generate passive income.
Since 2011, more than 100,000 photographers have used the platform to monetize their work. By blending technology with business strategy, Pass Galleries helps creatives build sustainable, scalable businesses without requiring them to become marketing or sales experts.
Operating at this scale requires a strong internal infrastructure. As the company expanded, leadership faced a structural challenge: how to scale multiple departments simultaneously without dramatically increasing overhead?
This wasn’t about filling a single role. Pass Galleries needed to strengthen customer experience, marketing, finance, and operations simultaneously while preserving hiring quality and financial discipline.
The Goal: Build Structured, High-Quality Teams at Scale
Pass Galleries sought a partner capable of supporting multiple hires in parallel rather than sequentially, while maintaining high hiring standards across all roles.
The company needed to build capacity across:
- Customer Success
- Marketing
- Finance & Operations
Speed mattered. But consistency and quality across departments were non-negotiable.
The South Solution: A Structured, Parallel Hiring Framework
South implemented a coordinated, multi-role hiring strategy designed to scale entire teams simultaneously.
Within 35 days, South helped Pass Galleries build a cross-functional team including:
- Customer Success & Experience Team (5 hires)
Covering customer support, account assistance, and client-facing operations.
(Platinum Success Representative, Customer Support, Customer Experience Assistant, 3 Customer Experience Representatives) - Marketing Team (3 hires)
Focused on campaign execution, technical marketing initiatives, and social media management.
(Marketing Specialist, Technical Marketing Specialist, Social Media Manager) - Finance & Operations (2 hires)
Supporting financial oversight, data analysis, and business operations.
(Finance & Data Manager, Business Operations Engineer)
South’s structured hiring funnel ensured:
- High-volume applicant sourcing
- Multi-stage vetting and screening
- Skill and culture alignment
- Consistent evaluation standards across departments
Rather than acting as a transactional staffing provider, South operated as a long-term hiring partner coordinating searches in parallel while maintaining quality at scale.
The Result: Enterprise-Level Talent With a Sustainable Cost Structure
In just one month, Pass Galleries transitioned from incremental hiring to a scalable workforce model spanning multiple departments.
Today, more than half of the company’s team operates from Latin America, fully integrated into core operations.
The financial impact was particularly significant at the leadership level.
“The most recent search that you guys did for my finance and data manager, I was able to hire somebody for under $40,000 that I would probably pay $180,000 in the U.S.”
Trevor Houghton
CEO, Pass Galleries
That single hire represents more than $140,000 in annual cost optimization without compromising rigor or performance standards.
Across the organization, the impact included:
- Simultaneous scaling of multiple departments
- Increased operational bandwidth
- Standardized hiring quality
- Long-term payroll sustainability
By partnering with South, Pass Galleries demonstrated that nearshore hiring can evolve beyond filling individual roles to become a strategic framework for building durable, cross-functional teams that support sustained growth.
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