South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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A Content Marketing Specialist owns the editorial pipeline that turns your product story into traffic and pipeline. They run keyword research, brief and write blog posts, manage the content calendar, optimize for SEO, and distribute across email, social, and partner channels. On smaller teams they write everything themselves; on larger teams they edit freelancers and ship 8 to 20 pieces a month. The role lives at the intersection of writing craft and analytics: any specialist who cannot read GA4 or rank a page is a copywriter, not a marketer.
An average U.S. Content Marketing Specialist earns $5,000 per month compared with an average Latin American salary of $2,500 per month, creating potential savings of up to 50%. LatAm content marketers commonly write near-native English, often built up across years of remote agency or SaaS work, and bring meaningful SEO chops on top.
Yes. South contracts the specialist locally, runs payroll and compliance, and bills you monthly. They join your CMS, Slack, and project management tool the day they start. Time-zone alignment with U.S. teams matters here because content reviews, briefs, and freelancer wrangling all happen in real time.
Native or near-native written English, demonstrated SEO ranking results (not just "we wrote 100 posts"), strong editorial judgment, and basic analytics fluency. Ask for three pieces they wrote, the keyword each targeted, and where it ranks today. The signal is whether they can show measurable outcomes, not just publishing volume.
WordPress or Webflow for CMS, Ahrefs or Semrush for keyword research, Google Search Console and GA4 for analytics, Surfer or Clearscope for on-page optimization, HubSpot or Mailchimp for email distribution, and Notion or Airtable for the content calendar. Familiarity with AI tools (ChatGPT, Claude, Jasper) is now table stakes for outline drafting and brief generation.
A Content Writer drafts. A Content Marketing Specialist owns strategy, distribution, and measurement on top of writing. The Specialist decides what to write based on keyword opportunity, ICP gaps, and funnel stage. The Writer turns that brief into copy. If you need volume and you already have a strategy, hire writers. If you need someone to build the strategy and run the channel, hire a Specialist.
South vets LatAm candidates through structured interviews, paid work samples, and reference checks. You see a shortlist in seven to ten days, run your own interviews, and onboard inside two to three weeks. South handles the contract, monthly payments, and a replacement guarantee if the hire is not a fit. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
