South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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A Fractional CMO leads marketing for a company two or three days a week. They set positioning and ICP, build the marketing plan, hire the team, and own the metrics: pipeline, CAC, payback. The role is common at $5M to $50M companies that need senior leadership without a full-time hire.
U.S. salaries for this role have climbed sharply in recent years. Fractional CMOs in the U.S. command an average U.S. salary of $9,300 per month compared with an average Latin American salary of $4,000 per month, creating potential savings of up to 57%. The LatAm talent pool is deep across countries like Argentina, Brazil, Colombia, and Mexico, and most candidates South places have direct experience supporting U.S. companies.
Yes, and most U.S. teams already do. South contracts the Fractional CMO locally, handles compliance and payroll, and bills you monthly. The hire joins your tools, standups, and Slack like a domestic teammate. Time-zone alignment is the unlock: same-day collaboration without the async lag of EMEA or APAC.
Real marketing leadership experience, prior wins in your industry segment (B2B SaaS, e-commerce, fintech), comfort building from a blank page, and the operator chops to manage agencies and in-house ICs. References matter more than resume.
The standard stack varies by team, but expect fluency with: HubSpot, Salesforce, Google Analytics, SEMrush, Asana, Notion, Looker, Miro, Slack. Beyond tools, look for judgment about when to reach for which tool, and the discipline to document choices for the next person on the project.
A Brand Manager owns brand and creative scope at a single product or company on a full-time basis. A Fractional CMO is part-time senior leadership, often a current or former CMO/VP, working across all of marketing. Hire fractional when you need the strategy and you cannot yet afford the full-time exec.
South sources LatAm fractional marketing leaders with U.S. company experience and prior CMO or VP titles. You see a shortlist in a week, interview directly, and start within two to three weeks at two or three days a week. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
