• Develop concepts and designs for various advertising campaigns, including print ads, online banners, and social media graphics.
• Collaborate with the marketing team to create cohesive designs that reflect the company's brand and campaign goals.
• Utilize design software to produce high-quality images and layouts for advertising content.
• Work on multiple projects simultaneously, from concept to completion, under tight deadlines.
• Keep abreast of current trends in design and advertising to deliver fresh and innovative ideas.
• Coordinate with copywriters, photographers, and printers to ensure final graphics and layouts are visually appealing and on-brand.
• Prepare mock-ups and present to stakeholders before deciding on a final design.
• Revise designs in response to feedback from stakeholders.
• Ensure all advertising designs are optimized for printing or digital publishing.
• Manage and archive graphic files, including logos, photos, and art.

• Proven experience as an Advertising Designer or similar role with a strong portfolio of work.
• Proficiency in design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Strong understanding of marketing and advertising principles.
• Creativity and ability to produce innovative and original ideas.
• Excellent time-management and organizational skills to manage multiple projects simultaneously.
• Knowledge of print production processes and techniques.
• Familiarity with digital content creation and social media platform requirements.
• Strong communication and presentation skills.
• Attention to detail and a keen eye for aesthetics.
• A degree in Design, Fine Arts, or related field is typically preferred.

Frequently Asked Questions:

What does a Advertising Designer do?

An Advertising Designer creates the creative for paid campaigns: static social ads, video ads, display banners, landing pages, and the creative variants that drive performance marketing. They work tightly with paid media buyers and growth marketers, churning out volume while maintaining brand consistency, and they're measured on creative performance (CTR, CVR, CPA) as much as on craft. The role blends graphic design with data-driven iteration.

How much does it cost to hire a Advertising Designer?

Advertising Designer salaries align with mid-level designer rates. Expect an average U.S. salary of $5,000 per month compared with an average Latin American salary of $2,500 per month, creating potential savings of up to 50%. LatAm has built a strong advertising design bench from agency and in-house growth team backgrounds, with designers shipping high-volume creative for U.S. paid media programs.

Can a U.S.-based company hire a remote Advertising Designer from Latin America?

Yes, advertising design is fully remote-friendly. South contracts the designer locally, runs payroll and compliance, and bills you monthly. They join your Figma, asset management, and Slack day one. Time-zone alignment helps for fast revision cycles and live creative reviews with the paid team.

What skills should I look for when hiring a Advertising Designer?

Strong design fundamentals, brand-system fluency, and the speed to ship 10-20 variants per week without quality degradation. Look for portfolios with shipped paid creative and clear performance numbers. Test with a paid brief: produce 8 ad variants for a single product across two formats. The signal is platform-native judgment plus production speed.

What tools and software should a Advertising Designer know?

Figma for design and prototyping. Adobe Photoshop, Illustrator, and After Effects for graphics and motion. Canva for fast templated work. CapCut or Premiere Pro for short-form video. Asset management in Frontify or Brandfolder. Familiarity with Meta Ads Library, TikTok Creative Center, and Google Ads creative specs.

How is a Advertising Designer different from a Marketing Designer?

A Marketing Designer covers a broader range of brand and campaign work: pitch decks, landing pages, event collateral, brand systems. An Advertising Designer specializes in paid creative: ads, variants, performance iteration. They overlap. For broader marketing design, hire a Marketing Designer. For high-volume paid creative tied to performance, hire an Advertising Designer.

How can South help me hire a Advertising Designer?

South vets LatAm advertising designers through portfolio review, paid creative briefs, and reference checks. You see a shortlist in seven to ten days, run your own interviews, and onboard inside two to three weeks. South handles the contract, monthly payments, and a replacement guarantee. Schedule a free call here to get started!

Interview Questions:

• Walk me through a paid campaign creative you owned. What variant performed best and why?
• I give you a brief and 5 days to ship 12 ad variants. Walk me through your approach.
• How do you balance brand consistency with the desire to test new creative angles?
• Show me a winning ad you'd kill and a losing ad you'd save. Why?
• Walk me through your process for adapting a single concept across Meta, TikTok, and LinkedIn.
• How do you handle a paid media buyer who wants creative that violates brand guidelines?
• What's your approach to motion in a 6-second short-form ad?
• Pitch me on a creative angle you'd push for inside our paid program in your first 30 days.
• Walk me through a campaign creative that flopped. What did you learn?
• What's a current ad creative trend you think is overrated, and what's underrated?

Related Roles:

• Marketing Designer
• Graphic Designer
• Video Editor
• Content Creator
• Paid Media Buyer
• Art Director
• Creative Director

Related Skills:

• Figma
• Video Editing