South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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A Paid Media Buyer plans, launches, and optimizes paid campaigns across Meta, Google, TikTok, LinkedIn, and the rest of the ad ecosystem. They sit close to creative (because hooks and visuals drive performance more than bid strategy) and close to analytics (because the only judge of a campaign is what it produced). The role rewards people who treat ad accounts like a portfolio: kill what isn't working fast, double down on what is, and never confuse a vanity metric with a business outcome.
An average U.S. Paid Media Buyer earns $5,400 per month compared with an average Latin American salary of $2,300 per month, creating potential savings of up to 57%. LatAm media buyers often manage seven-figure ad budgets at agencies serving U.S. e-commerce and SaaS clients, with strong creative and analytics fluency.
Yes. South contracts the buyer locally, runs payroll and compliance, and bills you monthly. They get ad account access, analytics seats, and creative tool licenses day one. The role works well remote because the work is dashboards and ad managers, both of which are entirely visible.
Demonstrated CAC and ROAS results across multiple channels, creative testing discipline, analytics fluency, and the willingness to kill underperforming campaigns fast. Ask for a screenshot of a real ad account they've managed and the story of how they pushed it from break-even to profitable. The signal is iteration speed and judgment, not jargon.
Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager, GA4 for measurement, a tag manager (GTM), an ad creative tool (Canva, Figma, or Motion), and a reporting layer (Looker Studio, Triple Whale for e-com, or Northbeam for attribution). Spreadsheet fluency for budget pacing.
A PPC Manager typically focuses on Google search and shopping (and sometimes Microsoft Ads). A Paid Media Buyer is broader: Meta, TikTok, LinkedIn, programmatic, plus search. The skill sets overlap on the analytics side but diverge sharply on creative: a PPC Manager mostly writes search copy; a Paid Media Buyer thinks about hooks, video, and static visuals daily. Hire a PPC Manager for search-heavy budgets. Hire a Paid Media Buyer for everything else.
South vets LatAm candidates through structured interviews, paid work samples, and reference checks. You see a shortlist in seven to ten days, run your own interviews, and onboard inside two to three weeks. South handles the contract, monthly payments, and a replacement guarantee if the hire is not a fit. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
