South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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A Bilingual Customer Service Rep handles customer issues in two languages, typically English and Spanish for U.S. companies serving LatAm or Hispanic markets. The job spans email, chat, and phone: refunds, account questions, policy explanations, and the daily grind of keeping CSAT up. Strong reps write clearly in both languages, not just speak them, and know when to escalate.
The average U.S. Bilingual Customer Service Rep salary is $4,500 per month compared with an average Latin American salary of $2,250 per month, creating potential savings of up to 50%. LatAm produces strong candidates for this role from countries like Argentina, Brazil, Colombia, and Mexico, many with years of remote U.S.-team experience and direct exposure to the same tools and processes used in U.S. companies.
Yes, and most modern companies already do. South contracts the hire locally, handles compliance and payroll, and bills you monthly. The person joins your tools (Slack, Notion, Jira, GitHub, Zoom) just like a domestic employee. Time-zone alignment is the unlock: live meetings, real-time collaboration, and same-day decisions all work without the async lag you get hiring in EMEA or APAC.
Verify written fluency in both languages with a real writing sample, not just a conversation. Test tone-matching: can they de-escalate an angry email in Spanish and explain a billing edge case in English the same day? Look for empathy under pressure and a comfort with documentation.
Zendesk, Intercom, Freshdesk, or HubSpot Service Hub for ticketing; Aircall or Talkdesk for voice; Slack for internal comms; a knowledge base tool like Guru or Notion. Strong reps build personal macros and contribute to the team's KB.
The work is identical; the differentiator is language coverage. A Bilingual rep doubles your support reach without doubling your headcount. The hiring trade-off: vetting fluency carefully on both languages, including written grammar in business contexts. Reading and writing in a second language is harder than speaking it for many candidates.
South vets LatAm talent through structured interviews, work-sample tasks, and reference checks. You see a shortlist in seven to ten days, run your own interviews, and onboard in two to three weeks. South handles the contract, monthly payments, and offers a replacement guarantee. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
