South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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An SDR qualifies inbound leads, runs follow-up on marketing-sourced traffic, and books discovery calls for Account Executives. The day is heavy on phone, email, and CRM hygiene. Good SDRs hit a meeting quota (typically 12 to 25 booked, 8 to 15 held per month) while keeping their pipeline data clean. The role is the most common entry point into a sales career and a fast track to AE within 12 to 18 months.
An average U.S. SDR earns $4,800 per month in total comp compared with an average Latin American salary of $2,000 per month, creating potential savings of up to 58%. The savings let you build a full SDR team for the cost of one or two stateside reps. LatAm SDRs are typically bilingual and can prospect into both U.S. and LatAm markets if your ICP spans both.
Yes. South contracts the rep through a local entity in their country, handles all payroll and compliance, and bills you monthly. The SDR uses your CRM, dialer, and sequencing tool exactly like a domestic hire. Time zones align with U.S. business hours, which matters more for SDRs than almost any other role: cold calls have to happen when prospects are at their desks.
Coachability, written English, and resilience. SDRs hear "no" 50 times a day; the ones who keep dialing on day 90 win. Test for it: ask them to handle a tough objection on the spot, then change the objection and run it again. Look for evidence of past quota attainment, a reasonable LinkedIn presence, and the ability to articulate why your product matters in their own words.
Salesforce or HubSpot CRM, Outreach or Salesloft for sequencing, LinkedIn Sales Navigator, Apollo or ZoomInfo for prospect data, Gong for call review, and a dialer like Aircall, Orum, or Nooks. If you run a parallel dialer or AI prospecting workflow, bias toward candidates who have used one before; the productivity gap between dialer-fluent and dialer-novice SDRs is roughly 2x.
SDRs typically work inbound: marketing-qualified leads, demo requests, content downloads. BDRs work pure outbound into target accounts cold. The skill sets overlap heavily, but the day-to-day rhythm differs. Inbound SDRs need fast response time and qualification skill. Outbound BDRs need account research and email-writing chops. Many teams have one of each and let the rep specialize after 90 days.
South screens LatAm sales talent through paid mock calls so you hear them pitch before hiring. You see a shortlist in five to seven days, interview, and onboard inside two weeks. South handles contracting, monthly payments, and a replacement guarantee if the rep is not a fit. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
