South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.















Running a store goes beyond theme work. A Shopify Admin keeps the catalog, orders, and day-to-day merchandising running. Sellers also operating on Amazon usually bring in an Amazon Specialist to manage listings, PPC, and Seller Central, plus an Amazon Analyst to make sense of the data.
A Shopify Developer builds, extends, maintains, and improves commerce experiences on the Shopify platform.
Their work may focus on themes, apps, integrations, checkout functionality, Shopify Plus, or headless commerce.
Typical responsibilities include:
The exact role varies considerably.
A theme-focused Shopify Developer may spend most of their time with:
An app developer may work much more heavily with:
A headless Shopify Developer may work across:
Define which Shopify layer the person needs to own before you begin screening candidates.
Commercial themes can provide a good starting point.
Custom development becomes more valuable when your brand needs:
A developer can build those requirements while keeping the theme editable for store teams.
A fast-growing store can accumulate:
A strong Shopify Developer can consolidate the architecture before every campaign becomes harder to launch.
Marketers shouldn't need a developer every time they want to rearrange a product page.
A developer can build configurable:
that give merchants controlled flexibility.
Existing Shopify apps solve many common commerce problems.
Your company may eventually need functionality specific to its workflows.
Examples include:
That's when custom app development becomes more useful.
Checkout customization now involves Shopify's extension architecture.
A developer may work with:
The exact options depend on what you're trying to change and the capabilities available to your store.
Older Shopify Plus implementations may still contain assumptions based on:
checkout.liquidModern Shopify stores need to move those workflows toward supported checkout extensions and Functions.
Moving from WooCommerce, Magento, BigCommerce, or a custom platform involves more than uploading products.
A migration may need to preserve:
An experienced Shopify Developer can help rebuild the technical parts that don't transfer automatically.
ERP integrations can affect:
These workflows need reliable synchronization and clear ownership when one system disagrees with another.
Storefront performance problems may come from:
A developer should measure the actual bottleneck instead of installing another optimization app.
International commerce can introduce requirements around:
Customizations need to continue working across those contexts.
B2B stores can require deeper development around:
Headless commerce can make sense when the storefront needs substantially more control than a traditional theme provides.
A senior Shopify Developer can help determine whether the additional complexity is justified before you commit to it.
If you already have a headless architecture, you'll need stronger knowledge of:
A general Liquid theme developer may not have the depth this architecture requires.
Strong Shopify Developers combine platform-specific knowledge with web-development and e-commerce fundamentals.
Liquid is essential for theme-focused positions.
Candidates should understand:
Candidates should understand:
A developer should be able to explain how these pieces create an editable merchant experience.
Shopify Developers still need strong browser fundamentals.
Look for:
JavaScript may power:
Candidates should understand how to extend existing Shopify resources with structured custom data.
For more sophisticated stores, candidates may use metaobjects for reusable custom content and data models.
GraphQL is increasingly important throughout Shopify's API ecosystem.
Candidates building apps or integrations should understand queries, mutations, pagination, and API limits.
For modern app and integration work, prioritize experience with Shopify's GraphQL Admin API.
Headless or specialized storefront roles may need deeper Storefront API expertise.
Developers should be comfortable with Shopify's current development tooling.
Candidates should understand:
App developers extending Online Store themes should understand how to use:
without unnecessarily modifying merchant theme files.
For backend commerce customization, evaluate practical experience with Functions when the position requires it.
For checkout-heavy roles, assess knowledge of:
Be cautious with candidates whose checkout experience centers entirely on older checkout.liquid patterns.
App developers should understand:
React becomes particularly important for Shopify apps and headless storefront development.
Node.js may appear in Shopify app backends and integration services.
For headless roles, evaluate current Hydrogen experience rather than older familiarity alone.
Modern Hydrogen is built around React Router.
Candidates should be able to investigate:
Shopify Developers should understand technical e-commerce SEO around:
Evaluate:
Technical Shopify decisions affect:
Strong candidates should understand these connections.
Shopify Developer compensation depends on seniority, Liquid expertise, app-development experience, Shopify Plus knowledge, API depth, and whether the role includes headless commerce.
South's current Shopify Developer calculator lists an average U.S. salary of approximately $9,200 per month and an all-in monthly rate of approximately $4,600 for Latin American talent.
That's potential savings of approximately 49%.
Your actual rate will depend on the profile you need.
Junior developers can contribute to:
They work best when the store already has a clear architecture.
Mid-level developers can generally own complete storefront features.
They may handle:
Senior developers can own broader technical decisions.
They may:
App-focused specialists may need deeper expertise in:
Headless specialists may work extensively with:
Make this distinction clear because headless commerce is a different profile from conventional theme development.
A strong Shopify Developer interview should test Liquid, theme architecture, APIs, app and checkout knowledge where relevant, performance, and practical e-commerce judgment.
Avoid testing every candidate on every part of Shopify.
Start with the specialization you're hiring.
Ask:
Walk me through the most complex Shopify implementation you've shipped.
Then ask:
Ask:
You need product pages that merchants can rearrange while keeping the design system consistent. How would you structure them?
Look for thoughtful use of:
Ask:
How would you render different product information based on structured product data while keeping the component reusable?
Look for Liquid and metafield knowledge rather than large amounts of hard-coded conditional logic.
Ask:
A brand needs reusable size guides shared by many products. How would you model them?
Metaobjects and references may provide a clean solution.
Ask:
When would you install an existing Shopify app and when would you build custom functionality?
Strong candidates should consider:
Ask:
An ERP needs product, inventory, and order data from Shopify. How would you approach the integration?
Explore:
Ask:
Shopify sends the same order webhook more than once. How do you prevent duplicate processing?
Look for idempotency.
Ask:
How would you implement a custom checkout business rule in modern Shopify?
Strong candidates should discuss the supported extension model and Shopify Functions rather than relying on direct checkout.liquid customization.
Ask:
A theme became noticeably slower after several marketing apps were installed. How would you investigate it?
Look for:
Ask:
How would you migrate a large WooCommerce store without losing organic traffic?
Strong answers may include:
Ask:
When would you recommend Hydrogen instead of a traditional Shopify theme?
Strong candidates should explain the extra engineering complexity rather than assuming headless is automatically better.
Useful questions include:
Choose questions based on the role.
A Liquid theme developer and a senior headless Shopify engineer shouldn't have identical interviews.
A Shopify Admin focuses primarily on operating the store.
Responsibilities may include:
A Shopify Developer writes or maintains the code that extends the platform.
Their work may involve:
Hire a Shopify Admin when the challenge is mainly store operations.
Hire a Shopify Developer when you need custom technical functionality.
E-Commerce Developer is a broader role.
They may work with:
A Shopify Developer specializes specifically in Shopify's architecture and development ecosystem.
Hire the specialist when Shopify already defines your commerce stack.
A Front-End Developer specializes primarily in browser interfaces.
A Shopify Developer may use the same HTML, CSS, and JavaScript skills while also understanding:
If the project centers on a Shopify storefront, direct Shopify experience can substantially reduce the learning curve.
A WooCommerce Developer specializes in WordPress-based e-commerce.
Their stack may include:
A Shopify Developer works within Shopify's hosted commerce ecosystem.
The right profile depends on the platform your store already uses.
A Webflow Developer commonly focuses on marketing websites, CMS content, and visual development.
A Shopify Developer specializes in commerce workflows such as:
For a transaction-heavy e-commerce store, Shopify specialization is usually the more relevant profile.
South helps U.S. companies find Shopify Developers across Latin America based on the storefront, apps, integrations, checkout requirements, and technical depth the role requires.
Start with the commerce problem.
Consider:
A developer customizing a Shopify theme needs a different background from someone building a headless commerce architecture.
South identifies Shopify Developers across Latin America whose experience matches your requirements.
Evaluation can include:
You receive a focused group of candidates rather than sorting through a large number of general web-development applications.
Compare their:
Your team interviews the developers you want to meet.
Use practical Shopify scenarios, theme architecture, API questions, integration problems, checkout examples, and performance discussions aligned with your store.
You make the final hiring decision and manage your Shopify Developer as part of your team.
South provides one consolidated monthly invoice covering your teammate's compensation and South's service.
There are no minimum commitments, and South offers a free replacement if you need to make a change.
Shopify Developers frequently collaborate with:
Latin America's overlap with U.S. working hours supports:
Companies can access Shopify Developers across Latin America with experience in Liquid, Shopify Plus, GraphQL, JavaScript, React, Hydrogen, apps, APIs, checkout extensibility, and e-commerce integrations.
A Shopify Developer builds and maintains Shopify themes, apps, integrations, extensions, and custom commerce functionality.
They may specialize in theme development, apps, Shopify Plus, checkout, or headless commerce.
Compensation depends on specialization and seniority.
South's current main calculator lists an all-in monthly rate of approximately $4,600 for Latin American Shopify talent compared with an average U.S. salary of around $9,200 per month.
Look for Shopify platform knowledge, Liquid, theme architecture, JavaScript, APIs, Git, performance, and e-commerce experience.
App, checkout, Shopify Plus, or Hydrogen expertise should match your specific project.
Theme-focused Shopify Developers do.
App and headless specialists may work less heavily with Liquid, although familiarity with traditional Shopify storefront architecture is still valuable.
React becomes particularly important for Shopify app development and Hydrogen storefronts.
A developer focused exclusively on Liquid themes may need much less React experience.
For modern Shopify app development, GraphQL Admin API knowledge is particularly important.
Headless storefront developers may also need deep Storefront API experience.
A Shopify Admin operates the store.
A Shopify Developer builds custom technical functionality around themes, apps, APIs, integrations, and checkout.
Consider hiring one when you need a custom theme, app development, checkout extensions, integrations, a platform migration, Shopify Plus customization, performance improvements, or headless commerce expertise.
Yes. Latin America has Shopify Developers with experience across Liquid, Shopify Plus, JavaScript, GraphQL, React, Hydrogen, Shopify Functions, checkout extensions, APIs, and e-commerce integrations, with working hours that can align closely with U.S. teams.
The right Shopify Developer helps you customize the parts of your commerce experience that differentiate the brand without making the store harder for merchandising and marketing teams to operate.
South helps U.S. companies find pre-vetted Shopify Developers across Latin America based on Shopify depth, technical specialization, e-commerce experience, seniority, and communication.
Schedule a free call and find your next Shopify Developer in Latin America with South.



The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
Pricing is one flat monthly rate per hire. The rate includes your teammate's compensation and South's service in a single consolidated invoice. It covers sourcing, vetting, payroll, compliance, ongoing support, and a free replacement if you ever need one. Rates vary by role and seniority. See our savings by role page for typical ranges, then we'll confirm an exact rate for your role.
There are no cancellation fees or minimum commitments, and you only pay if you make a hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.