South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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A Public Relations Representative manages a company's earned media: press release drafting, journalist outreach, byline placement, podcast booking, executive thought leadership, plus reactive comms during incidents. They build and maintain media lists, track coverage, and report on share of voice and earned media value.
Hiring a Public Relations Representative in the U.S. is significantly more expensive than in Latin America, with an average U.S. salary of $5,000 per month compared with an average Latin American salary of $2,500 per month, creating potential savings of up to 50%. Working with South gives you access to a vetted pool of LatAm Public Relations Representatives on contracts that handle compliance and payroll, with same-time-zone collaboration.
Yes. PR is text, calls, and video. Latin American PR reps from agencies that work with U.S. and European tech and consumer brands deliver the same outreach volume at lower cost. South contracts locally, runs compliance, and keeps them in your time zone.
Excellent English writing, journalist relationships in your target verticals (or the network-building chops to build them), comfort pitching by email and phone, plus the analytical mind to track coverage and report ROI. Senior signal is the ability to land a tier-one placement, not just send a high-volume email blast.
Cision, Muck Rack, Meltwater, Prowly, Notified, plus Google Alerts and Sprout Social for monitoring. Slack or Teams for internal comms, Notion or Coda for media plans, and Zoom for media training and journalist calls.
A PR Representative focuses on earned media. A Communications Manager covers PR plus internal and crisis comms. A Brand Manager focuses on the brand identity itself. A Content Marketer makes owned content. PR is the journalist-facing side.
South vets LatAm PR reps with writing tests on real briefs, mock pitches, and references on past placement track records. You see a shortlist in seven to ten days, run your own interviews, and onboard in two to three weeks. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
