South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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A virtual assistant helps businesses manage administrative, operational, and customer-facing tasks remotely. Their work can include email management, calendar scheduling, meeting coordination, data entry, travel planning, customer support, research, social media scheduling, invoicing, expense tracking, and document preparation.
A strong virtual assistant gives your team more time to focus on high-value work by keeping daily tasks organized, timely, and under control.
The cost to hire a virtual assistant depends on experience, location, English level, technical skills, and the type of support your business needs. Based on our salary benchmarks, a U.S.-based virtual assistant averages around $4,200 per month, while a Latin American virtual assistant averages around $1,500 per month, creating potential savings of up to 64%.
That makes Latin America a strong option for companies that need reliable full-time support without adding a large U.S. payroll expense.
U.S. companies hire virtual assistants from Latin America because the region offers a strong mix of time-zone alignment, English proficiency, cultural fit, and cost savings. Since Latin American professionals often work during U.S. business hours, they can respond to emails, coordinate meetings, update CRMs, support customers, and communicate with internal teams in real time.
This is especially valuable for founders, executives, agencies, startups, and growing teams that need daily support without the delays that often come from working across very different time zones. Latin America also gives U.S. companies access to experienced remote professionals who are already used to working with U.S. startups and business teams.
When hiring a virtual assistant, look for someone who is organized, proactive, detail-oriented, discreet, and comfortable managing multiple tasks at once. Strong written and spoken English is also important, especially if the role involves client communication, inbox management, scheduling, or customer support.
Depending on the role, you may also want experience with tools like Google Workspace, Microsoft Office, Slack, Zoom, Trello, HubSpot, Jira, QuickBooks, Excel, or social media management platforms.
You can delegate many recurring tasks to a virtual assistant, including:
The best tasks to delegate are usually the ones that are important, repeatable, and time-consuming, but don’t require your direct involvement every day.
You should hire a general virtual assistant if you need broad administrative support across email, calendar management, data entry, research, and daily coordination. This is often the best fit for founders, executives, and small teams that need someone flexible.
A specialized virtual assistant is a better fit when you need support in a specific area, such as real estate, customer service, sales support, social media, bookkeeping, recruiting, operations, or executive assistance. The more specialized the role, the more important it is to define the tools, tasks, and outcomes you expect before hiring.
We help you find, vet, hire, and pay skilled virtual assistants from Latin America. You tell us what kind of support you need, whether that’s executive assistance, admin support, customer service, CRM updates, scheduling, research, or operations help, and we’ll match you with pre-vetted candidates who fit your time zone, budget, and business needs.
We handle sourcing, screening, English assessments, interviews, onboarding support, payroll, and compliance, so you can bring on a reliable virtual assistant without spending weeks managing the hiring process yourself. Schedule a free call now to get started!
"Virtual assistant" covers a broad range of specialties. Real estate teams typically hire a Real Estate Virtual Assistant, while property management companies need a Property Manager, a Property Improvement Specialist, and a Leasing Consultant to handle tenant-facing work. Bilingual LatAm VAs can also serve as an Interpreter for live meetings and calls.
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
