Frequently Asked Questions:
What does a Paid Ads Manager do?
A Paid Ads Manager runs paid acquisition across multiple channels: Google Ads, Meta, LinkedIn, TikTok, programmatic, and sometimes affiliate. They own budget allocation, creative testing, conversion tracking, and the cross-channel reporting that ties spend to revenue. The role is more breadth than a single-channel specialist.
How much does it cost to hire a Paid Ads Manager?
Hiring a Paid Ads Manager in the U.S. is significantly more expensive than in Latin America, with an average U.S. salary of $7,400 per month compared with an average Latin American salary of $2,500 per month, creating potential savings of up to 66%. Working with South gives you access to a vetted pool of LatAm Paid Ads Managers on contracts that handle compliance and payroll, with same-time-zone collaboration.
Can a U.S.-based company hire a remote Paid Ads Manager from Latin America?
Yes. Paid acquisition runs entirely in cloud platforms. Latin American paid ads managers with prior agency or in-house experience deliver the same results at lower cost. South contracts locally and keeps them in your time zone.
What skills should I look for when hiring a Paid Ads Manager?
Multi-channel hands-on experience (Google + Meta minimum), fluency with attribution and tracking, comfort building budget pacing models, and the analytical depth to compare ROAS across channels with full-funnel context. Senior signal is the ability to recommend pulling spend from a channel that looks profitable but is not driving incremental revenue.
What tools and software should a Paid Ads Manager know?
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Microsoft Ads, GA4, GTM, Looker Studio or Tableau, Triple Whale or Northbeam for e-commerce attribution, plus HubSpot or Salesforce for B2B revenue ties.
How is a Paid Ads Manager different from related roles?
A Paid Ads Manager covers all paid channels. A PPC Manager focuses on paid search. A Paid Media Buyer often focuses on programmatic and direct media. A Programmatic Marketer specializes in DSP and audience-based buying.
How can South help me hire a Paid Ads Manager?
South vets LatAm paid ads managers by reviewing multi-channel account histories, running budget reallocation exercises, and checking analytical depth on conversion data. You see a shortlist in seven to ten days, run your own interviews, and onboard in one to two weeks. Schedule a free call here to get started!
Interview Questions:
- Walk me through how you allocate a $100K monthly budget across Google, Meta, and LinkedIn for a SaaS company.
- I give you a Meta account with rising CPMs. Walk me through your response.
- How do you measure incrementality across paid channels?
- Compare last-click attribution to a multi-touch model. When does the difference matter?
- Walk me through a creative testing framework you have used.
- How do you handle iOS 14+ tracking changes for Meta? What is your current approach?
- Tell me about a channel you killed and where the budget went.
- What is the difference between Performance Max and Advantage+ Shopping? When do you pick each?
- Walk me through your cross-channel weekly reporting. What does leadership see?
- Pitch me a paid strategy for a category you have never run.
Related Roles:
Related Skills:
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