South helps growing companies find, hire, and pay top Latin American talent. Build high-performing teams in 21 days or less.
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A Marketing Assistant supports the marketing team across content, social, email, and admin. They schedule posts, write first-draft copy, build email campaigns in HubSpot or Klaviyo, update the CRM, pull simple reports, and keep the editorial calendar moving. It is an execution role designed to free up senior marketers from low-leverage tasks. A great Assistant can grow into a Specialist within 12 to 18 months.
The average U.S. Marketing Assistant earns $4,200 per month compared with an average Latin American salary of $1,750 per month, creating potential savings of up to 58%. The savings let you staff more horsepower per marketing dollar: two LatAm Assistants for the cost of one stateside hire, or one Assistant plus a Digital Marketing Specialist on the same budget.
Yes. South contracts the assistant locally, handles compliance and payroll, and bills you monthly. Your Assistant joins Slack, Asana, and your marketing tooling on day one and works your hours. LatAm time-zone overlap is the single biggest reason teams pick the region over the Philippines or India for marketing roles.
Strong written English, attention to detail, and basic design fluency. Ask for writing samples (blog intros, email copy, social captions) and a quick edit test on something they did not write. Comfort in Canva or Figma, plus exposure to one CRM and one email platform, separates Assistants who hit the ground running from those who need a month of ramp.
Canva or Figma for visuals, HubSpot or Mailchimp for email, Buffer or Later for social scheduling, Asana or ClickUp for project management, Google Analytics for basic reporting, and Notion or Google Docs for content. Bonus: WordPress or Webflow for posting blogs, Loom for async updates, and a working knowledge of UTM parameters.
An Assistant supports execution. A Specialist owns a channel. The Assistant schedules the email; the Specialist designs the campaign and budget. If you have a senior marketer who needs a force multiplier on tasks, hire an Assistant. If you need someone to own paid acquisition or SEO end-to-end, hire a Specialist. Pay difference is usually 30 to 50 percent.
South vets LatAm marketing talent for English fluency, writing quality, and tool exposure. You receive a shortlist within a week, interview your top picks with a quick paid trial task, and onboard in under two weeks. South handles the contract, monthly payments, and any replacement. Schedule a free call here to get started!
The region has the perfect mix of everything you want in remote employees: English skills, shared time zones, hard-working, and depth of talent. They are already accustomed to working remotely for top US startups and Fortune 500 companies.
Absolutely! The US and Latin America have basically the same time zones. No Latin American city is more than two hours ahead of EST.
Every hire is sourced based on your exact needs. They will arrive ready to support your business right away. They can do basically any tasks done remotely, but we recommend starting them as support so your team has more bandwidth for high-value strategic tasks.
All types of roles - customer service, executive assistant, sales, accounting, email marketing, lead generation, content writers, operations, social media marketing, and more!
You can pay directly through us (most popular) or we can connect you with one of our payroll partners.
You don't have to deal with any American labor laws / taxes when hiring full-time remote contractors. They aren't US-based, so no visas or sponsorships to deal with either.
We recommend market pay which varies for each role. See our salary guide and success stories for some ideas.
Then, we have two different models:
Staffing (most popular) - We charge a small monthly fee for each employee's monthly salary to make the process hassle-free. The fee covers sourcing, recruiting, admin, payroll, compliance, ongoing support, and a free replacement if necessary at any point. There are no cancellation fees or minimum commitments. You only pay if you make a hire.
Headhunting - A one-time simple fee once we've found the perfect candidate. This comes with a 120-day replacement guarantee.
For both options, you only pay something if we find you someone great that you want to hire.
Yes, we only recruit for full-time and we strongly recommend full-time hiring if you can. Stability (full-time & long-term) is highly sought after abroad. The top caliber candidates are only looking for full-time work.
You're also going to spend time training and getting them up to speed on your processes. It would be a waste to do that over and over again with new people all the time.
We recommend training new hires on one thing at a time.
For example, once they get up to speed on lead generation, you can add the next role writing blog posts or whatever you'd like. You can definitely overlap roles until you have enough work for multiple people.
The cost of living is much less in Latin American countries. Many of our employees are able to own homes, raise families, provide for their parents, and have in-home help of their own with their salaries.
If you aren't happy with your hire in the first 120 days, we will work with you to conduct a second round of search for the same role for free.
Just email us at Hello@HireInSouth.com and we will get back to you with an answer as soon as possible.
